The late sixties were a pretty wild time. The America of 1969 was a totally different place culturally than it was in 1960. (Watch
Because of this generation gap, all kinds of psychedelic imagery made it into pop culture. Even things like commercials aimed at little kids. Thanks to YouTube channel
This old-school ad shows Ronald McDonald taking the hand of two little kids, and leads them into the magical realm of McDonaldland. In the commercial’s brief run time, they encounter apple pie trees, thick shake volcanoes, free-range French fries, and a laughing hamburger patch. Yes, a hamburger patch. That was seemingly alive. (No living McDonald’s ice cream, sadly). And for good measure, throw in Mayor McCheese and the Big Cheese, and you almost feel like you’re at Woodstock groovin’ out.
The early McDonaldland ad campaign was very of its time. Clearly, younger directors pitched ideas that had references that their (presumably older) employers just didn’t get. Interestingly, all those McDonaldland characters had a whole lot in common with the popular Saturday morning series