Tuesdays are for spiders and soccer, with a new teaser trailer for Spider-Man: Brand New Day coming out featuring a prominent fútbol star. Lionel Messi, known for his many years spent on the Barcelona national team (and a few with France), starred in the advertisement.

In the trailer, Peter Parker sees Messi using the Spider Tracker in hopes of spotting Spider-Man in New York City. Peter immediately goes, “gets” Spider-Man, and takes Messi for a swing around the city. With the 2026 FIFA World Cup underway, the advertisement was perfectly timed.
Brand New Day is the fourth Spider-Man movie in Tom Holland’s run playing the hero. The past three explored how he became Spider-Man, with the help of Iron Man. The most recent, No Way Home, brought in Marvel’s “multiverse” idea, with Peter Parker working with Doctor Strange to return the multiverse to normalcy. Past Spider-Men (Spider-Mans?) made cameos during the movie and worked with Holland’s Spider-Man to save their universe.
Brand New Day comes after the events of No Way Home, which erased the memory of Spider-Man’s identity from the entire world. This includes Peter Parker’s closest friends, Ned and MJ. It also killed off Aunt May. This Spider-Man is now a lone wolf.
A forgotten Peter Parker lives alone as a full-time Spider-Man until mounting pressure triggers a dangerous change, and a powerful new enemy emerges.
Well, he’s not entirely alone. The trailer features cameos from characters like Jon Bernthal’s Punisher and Mark Ruffalo’s Hulk. Bruce Banner, the Hulk’s alter ego, is a science professor who helps Parker manage the changes occurring in his DNA. The Punisher also fights alongside Parker in his own anti-hero way.
The trailer indicates some fundamental changes to the version of Spider-Man that Tom Holland has been playing. It will also introduce a more adult version of Holland’s Spider-Man after playing a high-schooler for six movies.
Spider-Man: Brand New Day comes out in theaters on July 31.