I’m not sure I would call myself a face mask expert. But at this point in 2020 I’m definitely an amateur aficionado. I’ve read a million studies and articles about which ones are the safest and why. I’ve also written about the many different styles and shapes that are available. There’s really something for everyone out there, and that’s great, because ultimately all that matters is keeping yourself and others safe. But now I have finally found a protective covering I definitely do not want to wear. Because while some of you will (quite literally) crave one, I do not have the willpower to avoid what will happen if I wear Hormel’s new bacon-scented face mask. It will not keep me safe from eating too much bacon.
Hormel has announced its new “smellicious innovation” (which we heard about at DesignTAXI). The Black Label Breathable Bacon face mask features “the latest in pork-scented technology.” The two-ply, multi-fiber cloth really smells like bacon is covering your nose and mouth.
Bacon fans can get one for themselves, “while supplies last,” now through October 28. Just visit BreathableBacon.com where you can enter for a chance to receive a limited-edition package for free. Even if you don’t win one you’ll be doing something good. Hormel will donate one meal to Feeding America for every request face mask entry they get, up to 10,000 meals.
“We’re continually focused on innovation—from new products, to marketing and distribution—all in an effort to deliver new and exciting ways to experience and enjoy Black Label Bacon,” said Nick Schweitzer, Senior Brand Manager at the company, in a press release. “In 2020, that means connecting everyone’s favorite bacon scent to the year’s ‘it’ accessory, and in doing so, bring Black Label Bacon closer to our fans.”
And that’s my problem with this mask. It will bring “bacon” too close to me, and I know what happens then. If I smell bacon I must eat it. If I’m walking around wearing a mask that smells like bacon I might be safe from germs. But I won’t be safe from an expanding waistline.
Featured Image: Hormel