Detective Pikachu hits theaters this Friday and the viral marketing campaign for the film is simply the best. This week, a “leaked” version of the filmOpens in a new tab was tweeted out, but the link was really more of an epic Rick Roll. Instead of the actual film, it was just an hour and a half video of Pikachu joyfully dancing. It’s a real treat to watch.
The video was even loaded with Easter Eggs, like this clever nod to a famous Key & Peele sketch.
Detective Pikachu recreated my favorite Key & Peele sketch and my jaw is on the floor pic.twitter.com/1OKjz9UrgqOpens in a new tab
— ?️?Lulu?️???⚡? (@luulubuu) May 8, 2019Opens in a new tab
It turns out, the video was also a meme factory. Twitter users far and wide put their own tracks over Pikachu’s stellar dance moves. Here’s one set to A-Ha’s “Take On Me.”
I hate that this is the music I hear when I see pikachu dancing pic.twitter.com/sZYQ3Zq9AnOpens in a new tab
— KAYCEE @ TCAF. Now with CHAOTIC ENERGY (@zigstripes) May 8, 2019Opens in a new tab
Here’s another one of Pikachu dancing to the Velistone Game Corner music from Pokémon.
detective pikachu dancing to the sinnoh game corner theme pic.twitter.com/6e9afxYrNAOpens in a new tab
— Peggy @ scorbunny gang (@pixelsandpeggy) May 8, 2019Opens in a new tab
In this one, he dances to DMX’s “Party Up (Up In Here).”
Dancing Pikachu Taking over for the 99 and the 2000. pic.twitter.com/WqD7piWVPCOpens in a new tab
— Joshua “Momentai” Knighten (@KhakiBlueSocks) May 8, 2019Opens in a new tab
He gets funky here, grooving to Earth Wind & Fire’s “September.”
#DetectivePikachuOpens in a new tab dancing to September by Earth, Wind & Fire pic.twitter.com/JmhZ1BZfnuOpens in a new tab
— pikachu dancing to (@pikachudancing1) May 8, 2019Opens in a new tab
Here he gets down to the 1980s hit “Boom Boom Dollar” by King Kong & D. Jungle Girls.
Detective Pikachu dances to Boom Boom Dollar pic.twitter.com/7sWo6S4VZROpens in a new tab
— Dante [15 Days] (@CalamityFrenzy_) May 8, 2019Opens in a new tab
Even the Critical Role theme music fits with the video!
pikachu dancing goes with everything pic.twitter.com/dT1z6QdNXeOpens in a new tab
— #VoteArseQueef (@ArseQueef) May 8, 2019Opens in a new tab
So does the “House Building” Theme from Red Dead Redemption 2.
Detective Pikachu dancing to RDR2 House Building Theme pic.twitter.com/iCZaBjlZKjOpens in a new tab
— Alish (@arthurmorganss) May 8, 2019Opens in a new tab
The Eurythmic’s “Sweet Dreams” fits so well it almost feels eerie.
Sweet Dreams Are Made of Pika – Eurythmics #DetectivePikachuMovieOpens in a new tab pic.twitter.com/Kg1ROXmpt7Opens in a new tab
— detective pikachu dancing to (@PikachuDancin2) May 8, 2019Opens in a new tab
Oh, and this “Old Town Road” mash-up is just great.
pikachu dancing, but it’s old town road pic.twitter.com/3R8z9OJVxSOpens in a new tab
— heath (@heathdwilliams) May 8, 2019Opens in a new tab
And finally, what dance party is complete without some Britney Spears?
Pikachu but he’s dancing to Toxic by Britney Spears pic.twitter.com/lPfXKz3xFTOpens in a new tab
— Jarod? (@Mousstery) May 8, 2019Opens in a new tab
Thank you, Detective Pikachu, for the extra smiles this week!

Images: Legendary