2020 keeps on disappointing. News has hit that is sure to crush your mom and grandma’s spirits. Via CNN Business, we’ve learned that Coca-Cola is discontinuing their Tab diet soft drink after almost sixty years on the market. Tab once ruled store shelves, especially as the exercise and dieting craze hit the mainstream in the ’70s and ’80s. But sales have slowly lagged ever since, and Coke is now pulling the plug on the iconic brand at the end of this year.
Tab is just one of several “underperforming” products Coke will soon be eliminating from its brand lineup by the end of the year. Others include Odwalla juices and Zico coconut water, which are also going the way of the dinosaur (and Crystal Pepsi). Coca-Cola has stated that company will now just focus on their bestsellers going forward. No word yet on what other beloved brands will become casualties of this philosophy, but expect there to be more. Although this streamlining was said to be in the works for some time, the timeline for all of this was pushed by the COVID-19 pandemic.
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Tab sales were never quite the same after Diet Coke hit grocery store shelves back in 1982. But Coca-Cola kept the Tab brand alive for those devoted enthusiasts who just couldn’t let go of their favorite soda. But those Tab fans just are not enough to keep production going during these uncertain times. The writing was on the wall for Tab when Coca-Cola pulled the drink from several areas back in 2018, leaving only major markets.
But, you never know about an eventual comeback. All one needs to do is take something away to make people appreciate it more. In recent years, we’ve seen long gone soft drinks like Jolt Cola and even the much-maligned “New Coke” make comebacks. Your mom might not have had her last drink of Tab just yet.
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