Some Americans can’t function until they’ve had a cup of coffee in the morning. Others can’t make it through the day without the help of a cold soda. And then there are those who belong to both groups. But soon Coca-Cola will have something for all. Coca-Cola With Coffee will hit stores across the U.S. in 2021.
And these cans will test just how much caffeine you really need.
Coca-Cola North America
Coca-Cola North America has announced that in January 2021 it will launch it’s all new Coca-Cola With Coffee in the United States (which we first heard about at CNN.) The company says it “fuses the familiar, authentic taste of Coca-Cola with the rich, luxurious flavor of 100% Brazilian coffee.”
Sold in stores nationwide, the 12-ounce cans will be available in three flavors: Dark Blend, Vanilla and Caramel. They will also have more than double the caffeine (69 milligrams) than a regular 12-ounce can of Coke (34 milligrams.) Even Diet Coke “only” has 46 milligrams. They will still have a lot less caffeine than an equivalent product sold in stores. A 12-ounce bottle of Dunkin’ Donuts Iced Coffee, for example, has 327 milligrams of caffeine. But as a soda they’re pretty much caffeine bombs.
“This is a truly unique hybrid innovation that will pioneer a new category we’re calling refreshment coffee,” Coca-Cola vice president Jaideep Kibe said in a statement. “Coca-Cola With Coffee is a product that is meant to be tried, because when you take that first sip, you realize there’s nothing quite like it. It sips like a Coke and finishes like a coffee.”
Coca-Cola North America
That flavor-profile might not sound like something you would want. But the soft drink giant says the new product has been a hit already. They called it one of the most successfully tested innovations they’ve had in recent years.
The U.S. release is also part of Coca-Cola’s “lift and shift” strategy where beverage innovations in other markets are brought to other parts of the globe. Their cola-coffee combo was first available in Japan in 2018. It is in more than 30 markets around the world. But “each country, and the U.S. is no different, tailors the Coca-Cola With Coffee recipe and packaging mix to meet local tastes.”
Members of the Coca-Cola Insiders Club will get a sneak preview of the new U.S. version this month. You’ll be able to tell who they are easily. They’ll be talking very fast while insisting they don’t have a caffeine addiction.
If Coca-Cola With Coffee is as good as the company claims, many of us will sound just like them in 2021.
Featured Image: Coca-Cola North America