Spotify is bringing some superhero power to its platform. The audio entertainment streaming service is partnering with Warner Bros. and DC for a multi-year podcast deal. The original slate of shows will include narrative scripted material based on existing DC comic characters as well as Warner Bros. titles. A Spotify press release also says the trio will collaborate to form new programming as well. This could mean that some DC characters and stories could get a chance in the spotlight like they have never seen before.
The partnership will be led by Warner Bros. EVP of Blue Ribbon Content and Alternative Programming for Warner Bros. Animation Peter Girardi and Robert Steele, Senior Vice President of Business Strategy and Operations. Girardi and Steele will co-develop and produce the programming while Spotify takes charge of marketing, advertising, and exclusive distribution of the shows on its platform.
Spotify is entering into a new multiyear partnership with @warnerbros and @DCcomics to produce & distribute an exclusive original slate of narrative scripted podcasts about super heroes and super villains 🦸🏽🦸 Read more. https://t.co/YANWaAFONB— Spotify News (@SpotifyNews) June 18, 2020
Spotify Chief Content and Advertising Business Office Dawn Ostroff spoke further about the collaborating with DC and Warner Bros to bring new content to the company’s users.
“As we continue to see explosive growth in podcasting around the world, we are thrilled to partner with Warner Bros. to build this slate of programming drawn from the worlds of DC and WB. We could not be more excited to be working with Robert, Peter and the entire Warner Bros. and DC teams to deliver new exclusive stories to the more than 286 million Spotify users.”
A joint statement from Girardi and Steele echoes Ostroff’s sentiments and talks about expanding the legacy of loved characters and stories from DC and Warner Bros. media.
“Warner Bros. has been synonymous with compelling and unforgettable storytelling for nearly a century, and we’re continuing to expand that legacy across all types of media platforms for our fans. Spotify’s deep engagement with its consumers and commitment to prioritizing their podcast vertical makes them an ideal partner in this endeavor. We’re excited to bring beloved characters and franchises from DC and Warner Bros. into this new world and to use our storytelling prowess to redefine what’s possible in the scripted audio space.”
It remains to be seen which characters will be featured in the podcasts. And hopefully the shows will include a diverse list of hosts, guests, and vocal talents to bring everything to life.
Header Image: Warner Bros./DC