Focus Features launched a Piece By Piece LEGO Minifigure Generator to celebrate the upcoming Pharrell William animated biopic Piece by Piece. The film is about the renowned producer’s life, as shown through LEGO bricks. Academy Award-winning director Morgan Neville is set to direct the movie. The Minifigure Generator is available on both mobile and desktop platforms.
The Minifigure Generator allows fans to be able to create their own Minifigure character with seven skincare options and over 60 hairstyles to choose from. Additionally, 90 clothing options are available to choose from, including exclusive pieces from Pharrell’s fashion brand, Billionaire Boys Club. Facial expressions from scenes of the film inspired the expressions available in the Minifigure Generator. After designing your Minifigure, users can download a picture of their creation with Pharrell’s Minifigure or its own.
The Minifigure Generator comes after LEGO released Over the Moon, a collaborative set with Pharrell. Over the Moon was co-designed by the LEGO Group and Pharrell. The set features a space shuttle with a rainbow jet stream inspired by Pharrell’s love of space. The set featured the widest range of Minifigure skin tones ever included in a LEGO product at seven.
Matching the name of the upcoming film, Pharrell released a new original song titled “Piece By Piece.” Pharrell is a producer, songwriter, recording artist, and the Creative Director of Louis Vuitton. He is also a two-time Academy Award nominee for his song “Happy” from Despicable Me 2 and for producing the film Hidden Figures. The film, produced by 13-time Grammy winner’s company i am OTHER in partnership with LEGO, centers on his life and upbringing. Piece by Piece releases in theatres Oct. 11.