New Balance and Miller Lite Team Up for Sneaker Koozie Contest

Summer is here, and this year we should actually get to enjoy it. We hope that will mean even more BBQs and pool parties than usual. But all that time outdoors will also have some downsides, like sunburns and bug bites. The season’s most pressing issue though will forever and always be keeping our drinks cold. (Priorities, you know?) Not all koozies are up to the challenge. And even fewer can withstand getting wet. However, neither of those things will be a problem for an all-new can holder. Miller Lite and New Balance have teamed up for a sneaker designed just for your beer, with the first-ever koozie sneaker, The Shoezie.

A white sneaker like beer coozie with a can of Miller Lite inside Miller Lite/New Balance

Miller Lite and New Balance are hitting summer running. The companies have come together to celebrate Father’s Day with a unique beer holder based on New Balance’s classic 624 Trainer—a.k.a. their “Dad Shoe.” The Shoezie features the same materials used to produce the actual sneakers. That includes “rubber sole and breathable leather.” The design is also “nearly identical” to the 624 Trainer. Only instead of a human foot, this one holds a beer snug, keeping it cold and safe from slippery surfaces.

“As The Original Light Beer, we are proud to celebrate all things beer and all things dad, and the Shoezie does just that,” said Sofia Colucci, Vice President of Marketing, Miller Family of Brands, in a statement. “When we dreamed up the Shoezie, there was only one brand to bring it to life and that was the maker of the classic ‘Dad Shoe,’ New Balance. Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course raising a Miller Lite, one can at a time.”

A white can of Miller Lite next to a sneaker designed to hold a beer on its sideMiller Lite/New Balance

Like summer itself, The Shoezie’s time will be fleeting. Fans (age 21+) can try and snag their own limited-edition sneaker kooize by visiting on Father’s Day, June 20. The giveaway starts at 9 a.m. CT and runs for 12 hours. Winners will hear the good news before midnight on June 21. For more information on the Shoezie giveaway, you can follow Miller Lite on Instagram, Twitter and Facebook. Official rules can be found here.

But just a warnings to dad everywhere: you’re going to have some competition getting these. Summer is here, and we plan on being outdoors a lot. And with all the fun we plan on having, we’re going to need a beer koozie up to the job.

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