These days, it feels like Funko has a Pop! vinyl figure for every movie, TV show, musician, and athlete on the planet. So isn’t it about time they got around to making one of you? Well, that’s exactly what they’re about to do. Announced at the licensing expo summit in Las Vegas, via The Hollywood Reporter, we’ve learned that Funko is introducing the Pop! Yourself initiative, which allows fans to make custom Pop! toys using their own likeness. Until now, this only existed in the two Funko stores in Everett, Washington, and in Hollywood. But now, it’s officially available online, allowing everyone to have a Pop! figure of themselves at last.
The announcement was made in part as a way of celebrating Funko’s 25th anniversary. According to Dave Bere, Funko’s VP of marketing, “It’s the number one item at our retail stores the past two years, and makes up 20 percent of our in-store sales to date. It’s clear that our fans love the POP! Yourself offering, which is why we are thrilled to bring this to the mass market.” Part of the fun for this newer version of Pop! Yourself is that the company will be teaming up with certain licensors, so theoretically, you’ll be able to make yourself into a superhero, an animated character, or another beloved pop culture figure.
Even more fun, this custom Pop! Vinyl will be able to have interchangeable parts based on different IP that the brand has licensed. So let’s say one of them is Marvel, and another one is Star Wars (in theory, we don’t know which IP Funko will license for this). But you’d be able to have Captain America’s shield in one hand and Darth Vader’s lightsaber in the other. Maybe while wearing a t-shirt with your favorite musical act on it. How cool would that be? Right now, it seems like only Star Wars accessories are available, but this initiative only just launched online. You can however add a cute little cat or dog buddy.
So, if you want to turn yourself into a Funko, head to Funko.com. The program will also continue in person at Funko Hollywood and Funko Everett. The customized Funko you get when you Pop! Yourself will retail for $30.
Originally published June 22, 2023.