These times are uncertain for streaming services. Platforms that were once separate have merged. Various streaming services have increased prices and brought in ad tiers. Let’s not even get into various crackdowns on password sharing. But in a turn of events we could not have seen coming, Disney Entertainment and Warner Bros. Discovery announced a new streaming bundle. This streaming bundle comes with Disney+, Hulu, and Max and is now available. What times we live in. Perhaps they are joining forces to fight Netflix.
A Disney+, Hulu, and Max bundle obviously brings a lot of brands together. The release points out it encompasses ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, and Warner Bros. among others. Customers will be able to purchase the bundle on any of the three streaming platform’s websites and choose between ad-supported and ad-free plans. It’s not yet clear if subscribers will be able to access the bundle through a single interface or separate services. If it’s a single interface, we can’t wait to see that design and how they make it not overwhelming.
Joe Earley, President, Direct to Consumer, Disney Entertainment, said in a release:
On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value. This incredible new partnership puts subscribers first, giving them access to blockbuster films, originals, and three massive libraries featuring the very best brands and entertainment in streaming today.
During a Warner Bros. Discovery earning call, JB Perrette, CEO and President of Global Streaming and Games shared that this bundle would be “priced very attractively for the consumer.” Additionally, Perrette revealed that Disney and Warner Bros. Discovery were unlikely to invite any other streamers beyond Disney+, Hulu, and Max into the bundle, noting, “We don’t feel like we need anybody else in that package to make it incredibly compelling.”
How Much Does the Disney+, Hulu, and Max Streaming Bundle Cost?
The Disney+, Hulu, and Max streaming bundle will be cost $16.99 a month with ads and $29.99 for the ad-free service. According to a Deadline report, that’s an overall 38% savings. Still, the continuous games of streaming baffle us. You can sign up here and get more information.
More Disney+ Bundles Could Be on the Way
Nami Patel, Disney’s senior vice president of strategy and business development recently shared that the Disney+, Hulu, and Max bundle strategy is “working really well” for the streamer. Specifically, Patel noted, the streaming bundle has seen “viewers spending more time on the platforms and has reduced subscriber churn.”
Based off this success, more streaming bundles might be just around the corner. Patel noted in conclusion, “Partnerships will always be a key benefit to consumers, and I think we’ll see more and more of that.” Bundling, she shares is a “great alternative” to going it alone.
Well, that’s not the first time the industry has come to that realization. But, it turns out, ultimately people didn’t like cable that much after a while. So we’ll have to wait and see where this goes.
Originally published on May 8, 2024.
