Indeed, it is the epitome of a grim/dark reboot, as “this is a whole new ecosystem and toy collection for Transformers fans,” Warden says. “It’s Optimus Prime, the original Ark crew, but also lots of characters that we know have fam appeal but are reimagined in this gritty, warlike environment.” New features include increased battle grime and scarring deco in place of stickers, and “fireblast” effects so you can pose your figures in battle discharging their weapons or swinging their laser swords dynamically.
Deco, articulation, and a reasonably consistent scale will be prioritized over larger gimmicks across the main line, as well as in the Studios Series, figures based on the Bay movies that are made using Paramount’s original visual effects files. They can’t be quite as complicated in their transformations as their onscreen models, but they’ll come as close as is possible. Again, while Bay may be done with the film series, Hasbro isn’t–the company is counting on kids who saw the first film at age ten wanting to collect more intricate robots now that they’re hitting their twenties.
The Studio Series come in boxes which turn into movie-inspired backdrops–these are designed with Instagrammers and toy photographers in mind, to give them the chance to imagine how they’d shoot a
Some years ago at Comic-Con, I asked Hasbro if the Mountain Dew vending machine robot from the first film, Dispensor, was on the table, and was told no, because a soda machine isn’t very dynamic for child’s play pattern. But now that we’re aiming at collectors? “Scale is a tricky thing,” says Warden, but “I wouldn’t completely rule him out.” What about
As for whether a giant-sized Transformer like Warden’s personal obscure favorite, Star Saber, could be funded via something like Haslabs, the new initiative through which fans backed a
Which Transformers toys are more than meet your eye? Buzz down to comments and “bee” sure to let us know.