New STAR WARS Charity Campaign Wants You to Roar Like Chewbacca

Lucasfilm has gone all out for their Force For Change campaigns in past years, offering the chance to win a set visit to Star Wars: The Force Awakens, hang out with Mark Hamill, stay overnight at the Skywalker Ranch, and much more. This year’s initiative changes things up a bit in celebration of the upcoming Solo: A Star Wars Story and its biggest star, Chewbacca. (Sorry/not sorry, Han.)

Clear your throat and start practicing your best Wookiee roars, because Lucasfilm invites Star Wars fans of all ages to #RoarForChange in a global social media challenge from May 3 – 25, 2018.

Go on, give that roar a try now. We know you want to.


It’s okay if you aren’t exactly fluent in Shyriiwook, but everyone should attempt a heartfelt Wookiee roar at least once in their life. You can also don the now infamous Chewbacca mask or use a special sound now available in Dubsmash to make a video showing off your best Chewie impersonation.

Share your video publicly on Instagram, Facebook, or Twitter with the hashtag #RoarForChange, and Star Wars: Force for Change (U.S.) will donate $1 to UNICEF USA, up to $1 million, for each public post, like, or share. UNICEF is dedicated to lifesaving work for children around the world.

For May the 4th, Disneyland, Disney Stores, and other partners are joining in the furry fun; visit the Force for Change website now for more details.

Solo: A Star Wars Story will be in theaters May 25, 2018.

Do you have any tips for getting the roar just right? Share your advice with us in the comments or on Twitter.

Images: Disney/Lucasfilm

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