Spray on French Fry Perfume with This Strange, Alluring Fragrance

It might be winter, but things always heat up in February. This month Cupid takes flight, because love is in the air. And this year it smells like grease and salt. At least it does in Idaho. The state’s potato commission is celebrating Valentine’s Day with an intoxicating new aroma inspired by the region’s famous fare. With Frites by Idaho, a french fry perfume.

A bottle of Frite by Idaho, a french fry fragrance, next to leaves and french fries
Idaho Potatoes

Whether you and your valentine are planning to have a quiet dinner at home or will be heading out for a fancy meal on that most romantic of days, you can make sure you crave fast food the entire time with Frites by Idaho. The fragrance (which we first heard about at DesignTAXI) not only smells like french fries. It’s really made from Idaho’s signature fare. This is the official description:

Formulated from essential oils and distilled Idaho Potatoes, this fragrance embodies the irresistible essence of potatoes from Idaho.

Sure this sounds silly, but think of all the words and feelings you associate with both perfume and french fries: desire, alluring, intoxicating, irresistible, tasty. Okay, maybe not that last one, but you you get the idea.

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The great state of Idaho isn’t taking its novelty fragrance too seriously either. The 1.7 fluid ounce bottle was available for the same price as a side of fries, just $1.89. Unfortunately, that’s also why it sold out immediately. But don’t give up hope just yet, french fry romantics. You can enter a contest to win one of 10 bottles the state is giving away for free. Just head to the Idaho Potato Instagram page for how to enter.

Even if you don’t end up nabbing one we have an idea. Just rub some french fries on your neck before your loved one shows up. Just remember to make sure you let your fries cool down before you do that. Things are heating up this month, but hopefully not because of second degree burns.

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