Maybe not everyone is as obsessed with their condiment-to-starch ratio as I am. But for those who are, Heinz created a product that’s a true game-changer. When fries are mostly a delivery mechanism for ketchup, why not have them shaped like a spoon? Heinz made these spoon-shaped fries so you can get a bigger dollop of sauce into your face without resorting to using multiple fries or double-dipping.
The only hitch is that they’re not widely available. For now, only residents of the UK can enter the contest to win a bag. Here’s hoping they catch on and make it to the US soon. The pun-filled promotion seeks to end the “friestration” of ratio imbalance. Though aren’t they called chips in the UK?
Because the video above is international, some “friestrated” customers dip the spoon friez (yes, that’s what they’re called) into mayonnaise instead of ketchup. Don’t knock it until you try it! It’s also interesting to see what the UK version of the Heinz shop includes. What is salad cream? Or saucy sauce? How about hoops? You can also buy personalized bottles and cans of your favorite products. Melissa’s saucy sauce is fun to say.
We saw this delicious promotion on Gizmodo and have been thinking of nothing else since. General consensus here at Nerdist is “yes, please.” While we’re at it, perhaps all cutlery should be made of potatoes. Or at least edible. If we replace the disposable plastic options, this idea could even help save the planet.
We also learned that National French Fry Day is July 13 in both the US and the UK. So we’ll mark our calendars for next year and be sure to celebrate. Maybe with some French fry-scented perfume or Arby’s fry-flavored vodka.
Melissa is Nerdist’s science & technology staff writer. She also moderates “science of” panels at conventions and co-hosts Star Warsologies, a podcast about science and Star Wars. Follow her on Twitter @melissatruth.