Sad news from the world of snacks. Mr. Peanut, the iconic mascot of Planters for the last 104 years, is dead. He sacrificed himself to save the lives of Wesley Snipes and Matt Walsh after the NUTmobile crashed off the side of a cliff. Best known for his top hat, monocle, and cane, Mr. Peanut’s funeral will be held during this year’s Super Bowl. He is survived by millions of people who just wanted something to nosh on.
No, seriously, all of that is true. Mr. Peanut fell to his death in a new commercial.
This ad is set to air before the Super Bowl on February 2. A followup promo showing his funeral will then be shown during the third quarter. Will that be when we find out he’s actually alive? PROBABLY. The Bud Light Knight got killed by the freaking Mountain and he came back.
Until then though, this tragic/ridiculous occurrence has led to an outpouring of grief from the #brand community.
— Mr. Clean (@RealMrClean) January 22, 2020
We, too, would sacrifice it all for the nut #RIPeanut (a real one).
— SNICKERS (@SNICKERS) January 22, 2020
Help us give a 21 dunk salute to our nutty and sweet friend #RIPeanut
— OREO Cookie (@Oreo) January 22, 2020
sending thoughts & prayers to mr peanuts family if he has a family im not actually sure https://t.co/UkaJinOhc7
— BoJack Horseman (@BoJackHorseman) January 22, 2020
Oh the irony of tears tasting like lightly salted nuts!
But as they say, tragedy plus time equals comedy. And it took three seconds for people to find the humor in Mr. Peanut’s death. (It only took about five seconds for the conspiracies to start.)
Mr. Peanut is in Hell. He spent decades as the smiling face of a company that sold the boiled and roasted corpses of his people as a snack
— Patrick Monahan (@pattymo) January 22, 2020
he is in hell now. it’s brings me no joy to report this. pic.twitter.com/7MgH7fCUQF
— sadvil (@sadvil) January 22, 2020
Mr. Peanut died of Nutural Causes.
— Courtney Theriault (@cspotweet) January 22, 2020
— Alan Bayer (@AlanBayer2) January 22, 2020
Convenient. Right as the allegations surfaced. https://t.co/DgwDCnRCks
— Jim Tews (@jimtews) January 22, 2020
— Captain Tarbox of the High Sea (@JackTarbox) January 22, 2020
— Tim Owens (@DoubleOughtSven) January 22, 2020
— Gruff (@Gruffstur) January 22, 2020
mr. peanut is dead? i won’t be happy til every corporation violently kills off its mascots. call me when the pillsbury doughboy dies from autoerotic asphyxiation
— Matt Bellassai (@MattBellassai) January 22, 2020
Planters, don’t read this
Mrs Peanut, helo maam
— The No War With Iran Guy (@5five0oh4four) January 22, 2020
But what if the real Mr. Peanut didn’t die…. because he was already dead?
The real Mr. Peanut never came back from the war. I could never figure out exactly who Planters had operate as if they were the real Mr. Peanut. pic.twitter.com/FJb2AJphq1
— KorGhee (@KorGhee) January 22, 2020
Well, whoever you were, rest in peace, Mr. Peanut. At least until you come back.