GREAT BRITISH BAKING SHOW Season 10 Trailer Is So Joyful, So Strange

Britain’s Great British Bake Off (known in America as The Great British Baking Show) has become nothing less than a cultural phenomenon over the last couple of years, mostly due to a selection of seasons being added to Netflix. The trailer for the tenth season of the super cute cooking competition has dropped and it is as kooky as ever.

The musical teaser doesn’t actually feature any footage from the show, which centers on a group of bakers who compete in a tent in the British countryside, baking ever more elaborate creations in three heats each week. Each episode begins with a Signature Challenge (where all the bakers have to reimagine a baked good), a Technical Challenge (where the contestants try to bake a surprise item from minimal directions), and a Showstopper (in which the bakers try and create something truly… well show-stopping.) The cute and cheerful show has been a huge success for the BBC that originally aired it, PBS that got the first US license, Channel 4 that rebooted it a couple of years ago, and now Netflix that has made it a flagship original in the US.

This teaser showcases why GBBS has become so popular as it leans into the eccentricities of British life and the love for baking, which the show has both fostered and played on. The series is now presented by Noel Fielding and Sandi Toksvig and judged by original cast member Paul Hollywood and newer addition Prue Leith, who star in the trailer as singing cupcakes in case you were unaware of just how quirky and whimsical the show can be. The trailer opens with a news report centering on “chaos in the supermarkets as baking fever sweeps the nation” hinting at the popularity of the series and the rise of new bakers that the show always incites.


The series has yet to announce a release date but the last three seasons have hit British screens in August so we may well see it returning later this month, though when it will hit the US streamer is more of a mystery. For now, luxuriate in the strange Beatles soundtracked trailer and enjoy the cameo from the Cookie Monster!

Images: Channel 4

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