Fancy Feast Is Hosting a Pop-up Restaurant for Humans, with a Menu Inspired by Cat Food

This one might hurt your brain a little. Fancy Feast, known for manufacturing cat food, is entering the world of food for humans. But Fancy Feast’s cat food inspires the company’s human food. Yes, you read that correctly. At a limited Italian pop-up in New York City, cat food enthusiasts can dine at Gatto Bianco by Fancy Feast and have human cuisine inspired by cat food. We first spotted this wild news at CNN, and we are still wrapping our heads around it.

Fancy Feast wet cat food on a plate

You see, Fancy Feast has a line of cat food called Medleys. Some of the Medleys cat food flavors do sound tasty. The line includes wild salmon primavera, turkey florentine, beef ragu, and more recipes. You know you’ve wondered about the taste of cat food with appetizing names like these. And Fancy Feast has too. Fancy Feast’s human food at Gatto Bianco will pay homage to traditional Italian cuisine and take inspiration from the Medleys entrees. Michelin Star winning Italian chef Cesare Casella is working with Fancy Feast’s in-house chef Amanda Hassner on the menu.

In a release, Fancy Feast states, “The chefs will provide guests an inside look at the detail and expertise that goes into crafting each Fancy Feast recipe through a variety of delectable dishes and culinary exercises. The Gatto Bianco experience builds on the success of the Fancy Feast cookbook, launched in 2021, and is the newest way that Fancy Feast is showing cat owners the delight it brings to cats at every meal.”

The exterior of Gatto Bianco, an Italian themed Fancy Feast pop-up restaurant with human food inspired by cat food

What would cats think of this? We feel like they would not approve.

Gatto Bianco will be open on August 11 and 12. They’re allowing only four reservations each evening for a complimentary tasting menu. Reservations for Gatto Bianco open on August 4 at 12:00 p.m. ET at this site. Good luck!

Amy Ratcliffe is the Editor-in-Chief for Nerdist and the author of Star Wars: Women of the Galaxy, The Art of Star Wars: Galaxy’s Edge, The Jedi Mind, and more. Follow her on  Twitter and Instagram.

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