If you’ve ever been to an Alamo Drafthouse theatre, you know the drill. The Texas-based cinema chain is known for a few things: serving dinner and drinks, curating incredible programming for ardent cinephiles, and a strict no-talking, no-phone policy.
If you frequent Drafthouse you’ll also know they enforce that last part in “Don’t Talk” PSA form before the film starts. The videos often feature talent from the film about to play, and are recycled and re-applied to all films that screen at the theatre chain. Past videos have included Kyle Chandler from Friday Night Lights, Julie Delpy and Ethan Hawke from Before Sunrise, Armie Hammer and Timotheé Chalamet from Call Me By Your Name, and icons like Mark Hamill, Jeff Goldblum, R. Lee Ermy, and many more.
Now, a new duo of heroes from Captain Marvel have stepped forward to threaten you into silence: Samuel L. Jackson and Brie Larson. We have an exclusive look at their PSA:
The Captain Marvel pair are promoting their upcoming Marvel movie with this humorous bit. As the theme music from the film plays in the background, Jackson reminds folks that movies are a place to “turn off and tune out.” As the music builds, so does Jackson’s annoyance levels and voice volume. “Silence your cell phones or else you and I are gonna have a problem,” Jackson warns. “A problem with an intense solution. And that solution, my girl Brie Larson’s gonna come out there and SHUT. YOU. DOWN.”
Cue Brie Larson, holding a bucket of popcorn and slurping a soda, pretty nonchalant to the whole “threatening” thing. We love these two and their attempts at angry faces.
If you’re like us, you’re also counting down the days until Captain Marvel hits screens. The good news: We don’t have to wait that much longer! The superhero flick soars into theaters this Friday, March 8. You can buy your tickets now on the Alamo Drafthouse website. Just remember: Don’t talk or text, or Brie Larson will SHUT. YOU. DOWN.
Images: Alamo Drafthouse
