Although we think of the Rubik’s Cube as an ’80s phenomenon, the iconic brain teaser toy first came out in 1974. This means that 2024 marks the 50th anniversary of Rubik’s Cube in our lives. The toy, now owned by Spin Master, is celebrating with a variety of new products, commemorating the past, while also leaning into the future. Some of these products include Rubik’s Cubes with Batman and Marvel themes, and even one honoring Wednesday Addams.
Despite its ’80s heyday long in the rearview mirror, the Rubik’s Cube has never really gone away. Its creator, Hungarian professor Ernő Rubik, said the following about his world-famous creation in a statement.
The Rubik’s Cube is a piece of art. It comes to life when we attempt to discover our own solutions to the vast complexity of the challenge. It speaks to the universal values in human nature: curiosity, perseverance, and ingenuity. Recognizing the Cube’s 50th anniversary is a celebration of these eternal values.
You can check out some images of upcoming items down below, as well as preview even more Rubik’s Cube products celebrating the golden anniversary in 2024.
Rubik’s Cubers
Cubers bring your favorite characters to the Rubik’s Cube with Rubik’s Cubers. Collect, solve, and display these puzzle characters, including Batman, Iron Man, Spider-Man, and Black Panther. (July 2024, $14.99).
Rubik’s 50th Anniversary Retro Cube
Displayed in a replica of the 1980s issue packaging, this blast from the past is decorated with the original Rubik’s logo and classic-colored stickers. (January 2024, $14.99).
Rubik’s Gridlock Board Game
A new challenge, in this game one tests flexible thinking and problem-solving skills. With blocks in place, the objective is to fit all of the pieces onto the board to solve each puzzle. (March 2024,$14.99).
Over the course of the year, they’ll also bring out other Rubik’s Cube products, including the Rubik’s 3×3 Speed Cube, made for competition, the Rubik’s Sensory Cube, with different tactile shapes for each color, and the Rubik’s Connected X, bridging together the physical and digital world of solving via a Bluetooth-enabled 3×3 cube. In addition to Wednesday Addams’ Official Rubik’s Cube, there will be more themed cubes coming in 2024, including one for Barbie! For more information, head over to the official Rubik’s Cube site.
