Reebok has partnered with Hasbro for the new Candy Land x Reebok sneaker line. Described as an “imaginative full-family footwear capsule” that draws on “the bold heritage and communal power” of both brands, these sneakers are as colorful and playful as the game they are based on.
The Candy Land x Reebok Question Mid Sweet Moves ($150) make for a “mixed-material execution” of Allen Iverson’s first basketball shoe. The product also nods to “classic Candy Land characters across key elements like the iconic toe box and heel, while a vibrant Rainbow Trail-inspired side window pops from the upper.”
These don’t just cater to adult basketball players, though. You can also get them in kids sizes. That includes grade schoolers ($110), preschoolers ($85), and toddlers ($55).
You can also get a pair of Kamikaze II “Bring the Sweet” ($140) sneakers. Reeboks says, “If Candy Land were a shoe, it would be the Kamikaze II.” The “color blocks meet color blocking,” in this “high-contrast hardwood model—initially designed for the explosive (former NBA star) Shawn Kemp.”
These boast a “vibrant yet clean color-blocking inspired by Candy Land’s winding Rainbow Path.”
Both basketball shoes will also come with an Iverson Gingerbread Character pawn hangtag. Each comes packaged in an “otherworldly sneaker box that unfolds into a playable ‘Court of King Kandy’ game board.” When you finish playing on the court, you can play on your very own board.
This is Candy Land we’re talking about; so there are also two pairs dedicated entirely to kids. They are colorful takes on Reebok’s Classic Leather and classic tennis Club C 85 sneakers. But with “gameplay aesthetics.”
That includes the Classic Leather “Where Kandy Rules” grade school sneakers ($70). These “all-over graphic” shoes features a silhouette of mixed Candy Land prints inspired by King Kandy’s Castle. They also come in preschool ($65) and toddler ($50) sizes.
Or you can get your youngster the Club C 85 “Make the Journey” grade school sneakers ($70). These “color-blocked” shoes derive from the game’s Rainbow Path. You can also get them for toddlers ($65) including a slip-on version ($50, H05084).
They can be yours starting April 21. You can pick up a pair at Reebok.com and select retailers.
We assume you’ll find them in the shoe department… though they wouldn’t look out of place in the toy section. Or the candy section, for that matter.
Featured Image: Reebok