Sad news from the world of snacks. Mr. PeanutOpens in a new tab, the iconic mascot of PlantersOpens in a new tab for the last 104 years, is dead. He sacrificed himself to save the lives of Wesley Snipes and Matt Walsh after the NUTmobile crashed off the side of a cliff. Best known for his top hat, monocle, and cane, Mr. Peanut’s funeral will be held during this year’s Super Bowl. He is survived by millions of people who just wanted something to nosh on.
No, seriously, all of that is true. Mr. Peanut fell to his death in a new commercial.
This ad is set to air before the Super Bowl on February 2. A followup promo showing his funeral will then be shown during the third quarter. Will that be when we find out he’s actually alive? PROBABLY. The Bud Light Knight got killed by the freaking MountainOpens in a new tab and he came back.
Until then though, this tragic/ridiculous occurrence has led to an outpouring of grief from the #brand community.
Always classy, always crunchy, always cleaned up nicely. We’ll miss him! #RIPeanutOpens in a new tab pic.twitter.com/wtNQrFerBFOpens in a new tab
— Mr. Clean (@RealMrClean) January 22, 2020Opens in a new tab
We, too, would sacrifice it all for the nut #RIPeanutOpens in a new tab (a real one).
— SNICKERS (@SNICKERS) January 22, 2020Opens in a new tab
Help us give a 21 dunk salute to our nutty and sweet friend #RIPeanutOpens in a new tab
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? https://t.co/XdG0MoRUCrOpens in a new tab— OREO Cookie (@Oreo) January 22, 2020Opens in a new tab
sending thoughts & prayers to mr peanuts family if he has a family im not actually sure https://t.co/UkaJinOhc7Opens in a new tab
— BoJack Horseman (@BoJackHorseman) January 22, 2020Opens in a new tab
Oh the irony of tears tasting like lightly salted nuts!
But as they say, tragedy plus time equals comedy. And it took three seconds for people to find the humor in Mr. Peanut’s death. (It only took about five seconds for the conspiracies to start.)
Mr. Peanut is in Hell. He spent decades as the smiling face of a company that sold the boiled and roasted corpses of his people as a snack
— Patrick Monahan (@pattymo) January 22, 2020Opens in a new tab
he is in hell now. it’s brings me no joy to report this. pic.twitter.com/7MgH7fCUQFOpens in a new tab
— sadvil (@sadvil) January 22, 2020Opens in a new tab
Mr. Peanut died of Nutural Causes.
He shell be missed. #RIPeanutOpens in a new tab pic.twitter.com/61vLZIde3ZOpens in a new tab
— Courtney Theriault (@cspotweet) January 22, 2020Opens in a new tab
I just screencapped this weird tweet by Mr. Peanut from yesterday and now I cant find it.#RIPeanutOpens in a new tab pic.twitter.com/vGmn8UOzOZOpens in a new tab
— Alan Bayer (@AlanBayer2) January 22, 2020Opens in a new tab
Convenient. Right as the allegations surfaced. https://t.co/DgwDCnRCksOpens in a new tab
— Jim Tews (@jimtews) January 22, 2020Opens in a new tab
Time to pour one out for my boy #RIPeanutOpens in a new tab pic.twitter.com/AePZPdeVaoOpens in a new tab
— Captain Tarbox of the High Sea (@JackTarbox) January 22, 2020Opens in a new tab
Sigh… #RIPeanutOpens in a new tab pic.twitter.com/k0nyFbMJlEOpens in a new tab
— Tim Owens (@DoubleOughtSven) January 22, 2020Opens in a new tab
Nut Allergy kids when they see that Mr.Peanut just died #RIPeanutOpens in a new tab pic.twitter.com/ECADroWDTEOpens in a new tab
— Gruff (@Gruffstur) January 22, 2020Opens in a new tab
mr. peanut is dead? i won’t be happy til every corporation violently kills off its mascots. call me when the pillsbury doughboy dies from autoerotic asphyxiation
— Matt Bellassai (@MattBellassai) January 22, 2020Opens in a new tab
Planters, don’t read this
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Mrs Peanut, helo maam— The No War With Iran Guy (@5five0oh4four) January 22, 2020Opens in a new tab
But what if the real Mr. Peanut didn’t die…. because he was already dead?
The real Mr. Peanut never came back from the war. I could never figure out exactly who Planters had operate as if they were the real Mr. Peanut. pic.twitter.com/FJb2AJphq1Opens in a new tab
— KorGhee (@KorGhee) January 22, 2020Opens in a new tab
Well, whoever you were, rest in peace, Mr. Peanut. At least until you come back.
Featured Image: Planters
