It’s not every day that history is made. But on June 23, 1996, “Stone Cold” Steve Austin delivered his iconic “Austin 3:16” catchphrase and launched the Attitude Era of the WWE. And today, in 2026, it’s the 30th anniversary of his coronation at King of the Ring and his rise to Superstar status. And so Mattel has created a SUPER detailed Elite Collection tribute figure in his honor. You might think, sure, the figure will celebrate this moment, but can it really CAPTURE it? The answer is YES. At Mattel Creations REVEALED 2026, we got our first look at the WWE Elite Collection “Stone Cold” Steve Austin Figure and it has LITERALLY brought to life the precise moment when Steve Austin coined his “Austin 3:16” phrase. Yes, the moment has been forever captured in figure form forever. It’s kind of astounding.
Mattel reveals that “TrueFX technology captures his facial expression at the exact moment he coined the phrase.” That means, we get “Stone Cold” Steve Austin’s exact eyebrow raise, his exact tongue positioning, his exact facial expression, down to the positioning of his teeth. It’s honestly super-duper cool. And definitely a figure that die-hard Mattel collectors and Steve Austin superfans will want for their collection. You can compare the WWE figure with the historical moment below.
Additionally, this figure has “25 points of articulation and comes with detailed replicas of the throne, crown, and crown’s table to create a regal collectible for your display.” You can check out closer looks at the WWE Elite Collection “Stone Cold” Steve Austin Figure below.
The WWE Elite Collection “Stone Cold” Steve Austin Figure will retail for $30. That’s a super fair price to literally own a moment of WWE history plucked out of time. More details are available at Mattel Creations’ official website. All hail the King of the Ring.