The forces of Skeletor are coming to Earth, searching for the lost Prince Adam. If you’ve already seen the Masters of the Universe trailer, then you know what’s up. But it seems as if Skeletor’s forces are already here, at least in California. To promote the new MOTU film from director Travis Knight, Mattel, along with Amazon MGM Studios, have unleashed a rather unique form of marketing. We’ve seen cool drone shows before promoting films and TV shows, but have we ever seen a drone show that trolls the drivers passing by? Because that’s exactly what our boy Skeletor is doing to frustrated drivers with this fun MOTU drone show.
In Southern California, music festivalgoers battle infamously gridlocked traffic on their way into the desert. This is where huge events like Coachella and Stagecoach are held. To take advantage of all those eyeballs, a fleet of 400 synchronized drones, operated by Heads in the Sky, will light up the night sky promoting MOTU.
Some of these drones include character-driven lines from both He-Man and Skeletor. From our hero, we’ve got “HONK FOR HE-MAN.” Sure, that’s nice enough. But Skeletor, ever the troll, says, “SHOULD HAVE LEFT EARLIER.” This is all designed to bring a bit of levity to the otherwise slow and annoying crawl into the desert.
There are two Masters of the Universe drone shows at this location. They’re taking place both Thursday, April 16, and Friday, April 17, at 8:30 pm and 9:45 pm PT each night. You can see them located within peak festival traffic congestion along Classic Club. Specifically, 75200 Classic Club Blvd, Palm Desert, CA 92211. So if you’re in the Southern California area, and want a taste of Eternia before MOTU releases this summer? Now you know where to take your Battleram (or just your regular car) and head out to see that Castle Grayskull in the night sky.
Masters of the Universe, starring Nicholas Galitzine and Jared Leto, arrives in theaters everywhere on June 5.