Minecraft is moving from the virtual reality sandbox to your breakfast bowl. The popular game is teaming up with Kellogg’s to change the landscape of your entire morning. But Minecraft Creeper Crunch Cereal will also help you you look good when you log back in to the game.
Kellogg’s limited edition Minecraft cereal has begun arriving in grocery stores. The newest breakfast option features cinnamon-flavored pieces with “tasty green squares of ‘Creeper Bit’ marshmallows” that look like the pixelated blocks from the game. However, the box’s Minecraft art isn’t the only thing fans will enjoy about the packaging.
Each box comes with a special code that unlocks one of ten unique in-game clothing items so players can personalize their characters’ attire. These virtual garments are usually only available by purchase. To redeem your code on Xbox, Windows 10, iOS, and Android, you must sign in to your account. Playstation 4 and Nintendo Switch users can visit their respective e-shops. For more information visit aka.ms/Minecraft-cereal.
“As a popular video game, Minecraft has inspired exploration and creativity for millions of players worldwide,” said Erin Storm, marketing director of Kellogg All Family Cereal, in a statement. “With Kellogg’s Minecraft Creeper Crunch Cereal, game fanatics and families alike can build their own delicious breakfast and gaming adventure.”
Minecraft Creeper Crunch Cereal is available now in stores nationwide. You can also find it online. It comes with a suggested retail price of $3.99 for an 8-ounce box. A 12.7 ounce family-sized box costs $5.69.
“Minecraft players seek to experience the imaginative, adventurous spirit offered within the game,” said Kayleen Walters, general manager of licensing and partnerships at Mojang Studios, in a press release. “Partnering with Kellogg’s is the perfect opportunity for our community to extend the vibrant creativity of the game they already eat up — and it gives them a literal taste of Minecraft in real life.”
Now we just need someone to do the next logical thing—build this cereal in Minecraft.
Featured Image: Kellogg’s