Apparently, we’ve been missing out on one important fact in life. It turns out that grandmas really love Fireball, at least, that’s what the brand of cinnamon-flavored alcohol says. Fireball whiskey, who is always getting up to some shenanigansOpens in a new tab, recently announced a lifetime giveaway of its delicious drink, but only to those who are pushing the ole 100. If you’re 90 and up, you can enter to win Fireball for the rest of your days. Fireball reveals it’s “cranking up the heat with a lifetime supply offering exclusively for the folks who put the ‘social’ in social security and are ready to twilight up their final years.” Classy. We won’t question Fireball on whether this is kind of a morbid thing to do, especially not if it gives a grandma out there a ton of joy.
Fireball global brand director Danny Suich shared in a statement (which we first saw on Food & WineOpens in a new tab), “We’ve seen them all over social, we’ve heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since. It’s time to celebrate the 90-plus crowd, the party royalty who never stopped turning up.” I mean mood. I hope to be drinking Fireball when I’m 90 myself.
If you are 90 yourself, here’s how you can get in on the Fireball whiskey lifetime-supply giveaway action. First, check your birthday, were you born in 1935 or earlier and are you ready to “prove the fun is far from over”? If so, you can enter to win a lifetime supply of Fireball today by visiting LifetimeSupplyofFireball.comOpens in a new tab and fill out the form there.
But you can’t be passing this offer down in your will, it is only for you, in celebration of your 90 years of life. Fireball notes, “No passing it down in the will, no sneaky ‘whisky inheritance’ loopholes, and definitely no ghostly reappearances to claim a refill.”
Okay, we love a ghostly refillOpens in a new tab. But if you’re not 90 yet, make sure to nominate any 90-year-olds in your life for this Fireball-filled honor. And make sure to upload a photo of you and your nominee sipping some Fireball whiskey, and answer the question: “How do you (or how does your nominee) keep the mischief alive at 90+?”
Just in case snail mail is more your speed, you can also mail your photo and response to Fireball at the following address: Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223.
“This supply is for the elders who don’t just raise glasses, they raise hell, too.” Words to live by.
