We’ll go ahead and say it: Felissimo’s Department of Magic collection has cast a spell on us. The Japanese online retailer’s new collection of fashion and home decor inspired by a magical aesthetic is both darling and daring. From a grimoire makeup case to a selection of romantic dark dresses, the Mahoubu collection, which we first heard about from SoraNews24, is poised to make all of our witchy dreams come true.
The fashion offerings in the Mahoubu campaign are gloriously romantic. The long, full skirt with starry lining is immediately eye-catching, and the lace, buttons, and embroidery details on the dresses simply make us swoon. “The range has been designed in conjunction with fouatons, an illustrator and designer who’s become hugely popular on social media,” reports SoraNews24.
fouatons（@surume050505）さま— フェリシモ 魔法部 (@mahoubu) May 21, 2020
魔法部コラボありがとうございました！💖 https://t.co/BOeqBDacpi pic.twitter.com/JHpuXSdjAp
And then there’s the color-changing tea, dark drawstring bag, a summoning circle pouch, and a pass case that actually lights up when scanned. Each item in the collection combines drama and romance with a witchy flair that we want to add to our own style immediately.
This isn’t the retailer’s only pretty with a dash of quirky merchandise. Their “Kitty Cat Sundries” line, or Nekobu, has a cat bed that looks like a fruit tart, towels that mimic dangling cats, kitty cutting boards, and so much more. There’s also a deep-fried shrimp umbrella, a plush oyster cushion, shiba inu slippers… you get the idea. You could get lost shopping on the site for hours.
Visit Felissimo’s English language site for more information about ordering and the current status of international shipping. It might take some magic to get their items to your front door any time soon, but this whimsical collection is worth the wait.
Header Image: Felissimo
Kelly Knox is a freelance writer in Seattle, WA who writes for Star Wars, DC Comics, and more. Follow her on Twitter.