Detective Pikachu hits theaters this Friday and the viral marketing campaign for the film is simply the best. This week, a “leaked” version of the film was tweeted out, but the link was really more of an epic Rick Roll. Instead of the actual film, it was just an hour and a half video of Pikachu joyfully dancing. It’s a real treat to watch.
The video was even loaded with Easter Eggs, like this clever nod to a famous Key & Peele sketch.
Detective Pikachu recreated my favorite Key & Peele sketch and my jaw is on the floor pic.twitter.com/1OKjz9Urgq
— 🏳️🌈Lulu🏳️🌈💐🍔⚡💪 (@luulubuu) May 8, 2019
It turns out, the video was also a meme factory. Twitter users far and wide put their own tracks over Pikachu’s stellar dance moves. Here’s one set to A-Ha’s “Take On Me.”
I hate that this is the music I hear when I see pikachu dancing pic.twitter.com/sZYQ3Zq9An
— KAYCEE @ TCAF. Now with CHAOTIC ENERGY (@zigstripes) May 8, 2019
Here’s another one of Pikachu dancing to the Velistone Game Corner music from Pokémon.
detective pikachu dancing to the sinnoh game corner theme pic.twitter.com/6e9afxYrNA
— Peggy @ scorbunny gang (@pixelsandpeggy) May 8, 2019
In this one, he dances to DMX’s “Party Up (Up In Here).”
Dancing Pikachu Taking over for the 99 and the 2000. pic.twitter.com/WqD7piWVPC
— Joshua “Momentai” Knighten (@KhakiBlueSocks) May 8, 2019
He gets funky here, grooving to Earth Wind & Fire’s “September.”
— pikachu dancing to (@pikachudancing1) May 8, 2019
Here he gets down to the 1980s hit “Boom Boom Dollar” by King Kong & D. Jungle Girls.
Detective Pikachu dances to Boom Boom Dollar pic.twitter.com/7sWo6S4VZR
— Dante [15 Days] (@CalamityFrenzy_) May 8, 2019
Even the Critical Role theme music fits with the video!
pikachu dancing goes with everything pic.twitter.com/dT1z6QdNXe
— #VoteArseQueef (@ArseQueef) May 8, 2019
So does the “House Building” Theme from Red Dead Redemption 2.
Detective Pikachu dancing to RDR2 House Building Theme pic.twitter.com/iCZaBjlZKj
— Alish (@arthurmorganss) May 8, 2019
The Eurythmic’s “Sweet Dreams” fits so well it almost feels eerie.
— detective pikachu dancing to (@PikachuDancin2) May 8, 2019
Oh, and this “Old Town Road” mash-up is just great.
pikachu dancing, but it’s old town road pic.twitter.com/3R8z9OJVxS
— heath (@heathdwilliams) May 8, 2019
And finally, what dance party is complete without some Britney Spears?
Pikachu but he’s dancing to Toxic by Britney Spears pic.twitter.com/lPfXKz3xFT
— Jarod🌷 (@Mousstery) May 8, 2019
Thank you, Detective Pikachu, for the extra smiles this week!