To see yourself represented in fiction, especially through a lead character, is meaningful beyond words. That’s one of many reasons Marvel’s
[brightcove video_id=”5725221779001″ brightcove_account_id=”3653334524001″ brightcove_player_id=”rJs2ZD8x”]Over 200 campaigns in 50 states and 15 countries have been launched.
Joseph’s challenge received support from the movie’s star Chadwick Boseman and director Ryan Coogler. Our reporter Markeia McCarty asked them about the campaign. “When you make a piece of art, you hope that piece of art will affect people in a way that is substantial enough and concrete enough for them to react and change themselves and change the world,” Boseman said. “And so the fact that he’s [Joseph’s] started this and it’s caught fire just from the excitement from this movie–I mean, that’s overwhelming.”