Barbie didn’t just make a lot of money for Warner Bros. Greta Gerwig’s blockbuster is the Warner Bros. highest grossing film in its 100 year history. Now, after a record-setting box office run, the movie is getting a new mojo dojo casa house. It’s coming to Max this month. And when Barbie hits Max for streaming on December 15 it will feature a more inclusive way for fans to watch thanks to an ASL version.
If you’re scheduled to beach on that release day, you might want to call in sick. Barbie will rollerblade its way to Max at 3AM ET for your streaming pleasure. Barbie‘s themes of inclusivity will truly shine with its ASL version, too. In a press release Warner Bros. and Max explained how it went about creating this new way to watch:
Grounded in research and feedback from the Deaf community, as well as counsel from community leaders, Barbie with ASL was produced for Max featuring ASL performer Leila Hanaumi (Deaf Austin Theatre’s “The Laramie Project,” ASL cover for Tove Lo in “True Romance” music video). Barbie with ASL will be displayed as a unique title in-app and can be identified by its key art with the sign language symbol
Star Margot Robbie also joined Hanaumi for a conversation at a “special community screening” of Barbie with ASL. The event was held in conjunction with Deaf West Theatre in Los Angeles on December 14.
“Max is the premiere destination for storytelling, so being able to share the biggest movie of the year in ASL, the first language for many, will make this story resonate in a more meaningful way,” said Casey Bloys Chairman and CEO, HBO and Max Content, in a statement. “By offering sign language interpretation, we will build upon the film’s empowering message of inclusiveness and offer a unique viewing experience for the Deaf community to enjoy with family and friends.”
Safe to say Barbie would approve of this version. Every Barbie.
