1. NOTICE AT COLLECTION; COLLECTION AND USE OF PERSONAL INFORMATION
2. SOURCES OF YOUR PERSONAL INFORMATION
3. DISCLOSURES OF PERSONAL INFORMATION TO OTHER ENTITIES
4. YOUR CHOICES REGARDING YOUR PERSONAL INFORMATION
A. YOUR U.S. STATE PRIVACY RIGHTS B. PROMOTIONAL COMMUNICATIONS AND NEWSLETTERS C. TRACKING TECHNOLOGIES D. YOUR EUROPEAN PRIVACY RIGHTS 5. OTHER CONSUMER RIGHTS IN CALIFORNIA
6. SECURITY OF PERSONAL INFORMATION
7. OTHER IMPORTANT INFORMATION
9. YOUTUBE NOTICE
We collect two types of information: Personal Information and Other Information.
Personal Information is any information:
The table below and additional paragraphs immediately following the table are a summary of the categories of personal information we have collected over at least the last 12 months, the purposes for collection and use of that personal information, and how long we keep each category of personal information. If you would like to opt-out of the sale or sharing of any of the information as described below, click “Do Not Sell or Share My Personal Information”.
|Categories of Personal Information We Collect
|Our Business or Commercial Purposes for Collection and Use of Your Personal Information
|Personal Identifiers such as your name, address, telephone number and email address
|We do not sell or share your personal identifiers with third parties for targeted advertising on or off the Site. We use this information: To communicate with you via email regarding your requests and questions, our products and services, and your newsletter subscriptions with Legend;To facilitate your participation in a contest, sweepstakes, or other promotions on or through the Site; andTo help verify your identity.
|Demographic Information including gender
|We sell or share your demographic information with third parties for targeted advertising on and off the Site. We also use this information: To help us personalize your experience with us, including the advertisements displayed to you on the Site.
|Financial Information, including payment card number and identity verification information
|We do not sell or share your Financial Information. We use it only to complete your shopping transaction, utilizing our fulfillment service provider who handles all Financial Information on our behalf.
|Device, Internet and Network Activity Information and Online Identifiers. This includes usage data of the Site(s) (e.g., which pages of our Site were visited, the order in which they were visited, which hyperlinks were “clicked,” the date and time the app on your device accesses our servers, the URLs from which you linked to our Site, and what information and files have been downloaded to or presented through the app), information collected through cookies, web beacons and other technologies, aggregated information about your visits to, or use of, our Site, as well as across other sites, and various attributes associated with your device (e.g., IP address, Internet Service Provider, installed fonts, language and browser settings, and time zone in order to create a device fingerprint or identifier so that we can recognize your device).
|We sell or share your device, internet and network activity information, and online identifiers (IP address, cookie IDs, Device IDs) with third parties for targeted advertisements on and off the Site. We also use this information: To personalize your experience on the Site, including the advertisements, promotions, contest or sweepstakes displayed to you on the Site;To complete your shopping transaction; To provide access to our systems in a form that can be viewed most easily from your device;To determine the general geographic region from which you are accessing the services, using your IP address, which allows us to present appropriate content and inform you of special rules or rights that may apply to people in your jurisdiction;To review statistical information about the use of the systems in order to improve their design and functionality, to understand how they are used, and to assist us with resolving questions; and To recognize you, your device or your browser when you use our services so that we can facilitate navigation and display information more effectively.
|General Location Information (e.g., zip code and IP address)
|We sell or share your general location information with third parties for targeted advertisements on and off the Site. We also use this information: To personalize your experience with us.
|Inferences drawn from Online Identifiers, Demographic Information, Device, Internet, and Network Activity Information, and General Location Information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, abilities, and aptitudes.
|We sell or share your inferences with third parties for targeted advertisements on and off the Site. We also use this information: To help us personalize your experience on the Site, including the advertisements displayed to you on the Site; andTo recognize you, your device or your browser when you use our services so that we can facilitate navigation and display information more effectively.
Additional Uses. We may also use all of the categories of Personal Information noted above as we believe necessary:
(1) if we determine a policy violation has occurred, to enforce our rights, or to enforce agreements;
(2) if we believe such processing is necessary to identify, contact, or bring legal action regarding the rights and property of ours or our affiliates;
(3) to enforce our rights or protect against unauthorized access to our systems or other inappropriate use of our services, products, or other services;
(4) to comply with laws, regulations, court orders and subpoenas or similar requests for information by authorities;
(5) to protect your safety and the safety of others;
(6) to perform audits;
(7) to contact you about Site or policy updates;
(8) for research and analytics, including to identify usage trends, and to improve and update our products and services; and
(9) to assist us in fraud prevention or investigation, all on the basis of our legitimate interest in the continuation of our commercial activities and the protection of our rights.
Aggregate or De-identified Information. We may collect, use and share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. We will maintain and use de-identified information in de-identified form and will not attempt to reidentify the information, except to make sure the information is truly de-identified.
Retention. We will retain your Personal Information for as long as is needed to carry out the purposes we’ve described, or as otherwise required by law. The criteria used to determine the applicable retention period for your Personal Information includes the length of time we have an ongoing relationship with you as a consumer and whether there is a legal obligation to which we are subject that requires us to retain your Personal Information.
Where we have no continuing purpose to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.
We collect and obtain information from:
You. We collect information when you provide it to us directly offline or online, through a web form or direct communication with us by email or other message system.
Service Providers and Contractors. We work with service providers and contractors, including marketing agencies, advertising technology vendors, fulfillment vendors and analytics providers, who collect information on our behalf in order to provide services to us, such your IP address, general location, demographic information or other information for the purpose of personalizing our advertisements to you. We only allow our service providers and contractors to collect and use your Personal Information in connection with the services they provide us and as otherwise permitted by law.
Cookies and Similar Technologies: We may use online tracking technologies, such as cookies, web beacons and/or embedded scripts, to help us remember devices associated with user of the Site, analyze the parts of our Sites that users visit, the length of time spent at any particular area, and the specific functionalities that users choose to use. Essentially, cookies are a user’s identification card for our servers. Web beacons are small graphic files linked to our servers that allow us to track your use of our Site. An embedded script is programming code that is designed to collect information about your interactions with us. All of these help us remember and respond to what you do on our Site.
During at least the past 12 months, we have disclosed your Personal Information outlined in the table above to the following categories of entities:
You have certain rights with respect to Personal Information under certain U.S. state privacy laws. Under the California Consumer Privacy Act (CCPA), these rights have been extended to Personal Information collected, used, and shared between businesses (B2B), however, these rights have not been extended in any other state. As a result, these rights are limited to consumers and not applicable to individuals in their capacity as employees of businesses that are exchanging personal information between one another. If you are in Europe, please review the section titled “Your European Privacy Rights” below. For purposes of this subsection, the terms “consumer”, “Personal Information”, “business purpose”, “third party”, “sell”, and “share” have the meanings ascribed to them respectively in the applicable state law. To the extent provided for under the applicable laws, you may have the right to:
We directly market to you through e-mail and direct mail. You may unsubscribe from certain email communications by clicking the “Unsubscribe” link provided at the bottom of an email sent to you by Legend. Please note that we reserve the right to send you certain communications relating to your use of the Site and these transactional messages may be unaffected if you choose to opt-out from marketing communications.
Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout, by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/, or downloading the Google Analytics Opt-out Browser Add-on.
To learn more about targeted ads and how to opt out of receiving certain targeted ads from third parties, please visit: (i) for website targeted ads from DAA participants; (ii) for app targeted ads from DAA participants; and (iii) for targeted ads from NAI participants. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and turning off tracking for advertising purposes.
Most browsers allow you to control tracking tools on your web browser. You do not have to accept cookies to use our Website; however, if you disable cookies, certain functionality on our Website may be lost. Most browsers allow you to delete cookies or decline to accept cookies by going to the preferences, tools or options menus of your browser. Selections you make are device-specific and browser-specific, meaning that you should update your preferences on each device you use and within each browser. Any opt-outs through these tools are specific to the device and browser you are using, so you should opt-out for each web browser and on each device you use. Your opt-out preferences will be deleted any time you clear your web browser’s cookie cache.
Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.
Our European customers have the rights and choices outlined below. If you are in the United States, please review the section titled “Your U.S. State Privacy Rights” above.
We process your personal data to the extent permitted by law. Such processing may include the transfer to and storage of your data at servers outside the European Union including locations within the United States. In this context we rely on a variety of legitimate reasons for data processing including your informed consent (Article 6(1) lit. (a) GDPR), the necessity to process your personal data as part of the performance of a contract to which you are or wish to become a party (Article 6(1) lit. (b) GDPR ) and/or the necessity to process your personal data for the purposes of our legitimate interests (Article 6(1) lit. (f) GDPR ). Those interests include in particular the improvement of our services. Any personal data will only be stored on file for the time necessary to fulfill the legitimate purpose including the observance of applicable statutory requirements to maintain certain documentation of our services.
We do not share your personal data with any third parties unless permitted by law. However, we may involve data processors acting on our behalf and helping us to perform our contractual services.
We hereby inform you that you, as the data subject, have the right to request from us access to and rectification or erasure of your personal data, or restriction of processing or to object to such processing as well as the right to data portability. You also have the right to lodge a complaint with the competent, a supervisory authority. Further, you may at any time withdraw your once given consent. Either of those rights may be exercised by contacting us through our Web Form. Please specify your demand so that we can act in accordance with your wishes.
Shine the Light. If you are a California resident, you have the right to ask us one time each year if we have shared Personal Information with third parties for their direct marketing purposes. To make a request, please send us an e-mail, or write to us at the address listed in the Contact Us section with “Shine the Light” in the subject line of your communication.
Right to Erasure. If you are a California resident under 18 years old and you are registered with the Site, you can ask us to remove content or information you have posted to the Site. To make a request, e-mail us or write to us at the address listed in the Contact Us section with “California Under 18 Content Removal Request” in the subject line and tell us what you want removed. We may require additional information from you to allow us to verify your identity as well as details about where the content is posted. We will make reasonable good faith efforts to remove the post from prospective public view, although we cannot ensure the complete or comprehensive removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us, and you use our Site and provide us with your information at your own risk.
The Site is operated in the United States but made available globally, so it is necessary to transfer your information internationally. If you are located in the EEA, Canada or anywhere else outside of the United States, please be aware that information we collect, including, without limitation, Personal Information, will be transferred to, processed and stored in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your Personal Information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. By using the Site or providing us with any information, you consent to this transfer, processing and storage of your information in the United States. Where required by law, we will transfer your personal data subject to appropriate or suitable safeguards, such as Standard Contractual Clauses.
This Notice does not address, and we are not responsible for the privacy, security, or other practices of any third parties, including any third party operating any site or service to which the Site links. The inclusion of a link on the Site does not imply endorsement of the linked site or service by us or by our affiliates.In addition, we are not responsible for the information collection, usage, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, or any other third-party app provider, social media platform provider, operating system provider, device manufacturer, or wireless service provider, including with respect to any Personal Information you disclose to other organizations through or in connection with the Site.
The Site is a general audience website and we do not knowingly collect any Personal Information from children younger than the age of sixteen (16). We will delete any Personal Information collected that we later determine to be from a user younger than the age of sixteen (16).
YouTube content may be included with or made available via the Site. Google requires this notice:
• Use of YouTube is subject to the provisions of the YouTube Terms of Service found at https://www.youtube.com/t/terms