Scott Gimple, former executive producer for the show, is now the chief content officer for the franchise (which includes spin-off Fear The Walking Dead) has apparently been considering making a spin-off series set in another country. This is probably in an effort to appeal to all those lucrative international markets. Despite taking a serious dip in ratings over the last few seasons, make no mistake: The Walking Dead brand is still a powerhouse brand and attracts a ton of viewers in the coveted 18-49 category. You can see why AMC is reluctant to let it go away.
It’s clear AMC wants The Walking Dead to be a perennial brand that finds ways to attract new generations of fans, much like Star Wars or Star Trek; both universes have lasted decades. However, those brands however often took long breaks and built a desire for new content by removing themselves from the pop culture equation for years at a time.
Part of the reason The Force Awakens was so enormously successful was the hug gap in time between Star Wars films. You could make a similar argument for Star Trek: The Next Generation. Will AMC look to these other franchises and learn from their successes and failures? Only time will tell.
What do you think of The Walking Dead apparently never dying? Be sure to let us know your thoughts down below in the comments.
Images: AMC
