Like the sassy American cousins of favorite Doctor Who sweet treats Jelly Babies, Sour Patch Kids satisfy the unusual urge to devour faux-sentient candy, adding a kick of sourness to wrinkle your tongue and make the inevitably sweet chaser extra-sugary good. It’s a recipe for longevity, and indeed, the tart n’ tempting creations have been going strong since the ’70s, when they were originally known as Mars Men.But diversifying is the name of the game nowadays, and being perhaps the most popular kind of gummy at movie concession stands nationwide just isn’t enough market penetration when there are further avenues to be explored. And despite the fact that breakfast cereals, desserts, and candy have blurred the lines between one another for years, sourness in cereals has never really been a thing. Until now.
Image: Post Cereals
