Halloween is just around the corner, so you know what that means. Yup, companies are already looking ahead to the next holiday season. Usually, the early deluge of Christmas merchandise makes us groan, but this is not one of those times. Because we’re ready to toast to Thanksgiving, Christmas, the New Year, and even regular old breakfast with a new waffle-based liqueur. Eggo Nog is a seasonal spirit designed for adults, and it brings the magic of breakfast to life in one festive drink.
We must have it.
Eggo has partnered with the craft distillery Sugarlands Distilling Co. for a clever concoction. (Clever in both name and concept.) The all-new Eggo Nog Appalachian Sippin’ Cream (which we first heard about at Candy Hunting) is described as “a decadent rum-based liqueur with cinnamon and nutmeg flavor notes.”
Despite its Eggo waffle element, this is not an option for kiddos. And probably not even for grownups eating breakfast. (Though, we won’t judge. Especially not during the stressful holiday season.) It boasts a 20% alcohol/volume. It also sounds absolutely delicious. Way better than last year’s novelty Egg Nog drink, the one made with Hidden Valley Ranch.
“We created Eggo Nog to give parents a delicious way to indulge in some well-deserved ‘evening me time,” said Joie Beauprez, Marketing Director for Eggo, in a press release. “Paired perfectly with our Eggo Thick & Fluffy Waffles–maybe even topped with a dollop of ice cream–Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year.”
Gotta be honest: I know this is eggnog, but I would drink this any time of year. If you agree (and are over 21), you can keep an eye out for Eggo Nog in select retailers nationwide this holiday season. To find a store carrying it head to Sugarlands.com/EggoNog. Just make sure you keep it hidden away from the kids. It’s probably not enough to just say, “L’eggo my Eggo Nog.”