There were some mixed reviews when it came to Captain America: Brave New World, the latest MCU movie to hit theaters. But we feel there’s not a person alive who wouldn’t come around to thinking the newest Captain America movie was a lot of fun after experiencing a Tide Collateral Stains Screening of the film. And what is a Tide Collateral Stains Screening of Captain America: Brave New World, you ask? Well, here’s what went down.
To celebrate Captain America: Brave New World’s release in theaters, Tide hosted a very special screening that revealed why the true hero of the Marvel Cinematic Universe is laundry detergent. The Tide Stain Screening was a fun take on an immersive moviegoing experience, but this time mud was involved. You know, because supervillains likely leave collateral stains behind. It’s your move Regal 4DX.
There’s nothing to make you truly appreciate how hard it is to be Captain America than getting actual mud and water flung at you as Red Hulk roars on screen. It really puts you in the action as do the shrieks of surprise that echo all around you. But don’t worry. Your supersuit is safe because Tide is always ready to swoop in and save the day.
We have to say, the mud really took things to another level. But this Captain America: Brave New World Tide Collateral Stains screening also highlighted dramatic moments by adding in realistic camera flashes, lighting, and other effects. It also brought to life a particular poignant moment that involved Cherry Blossoms in a beautiful way, filling the theater with driving confetti .
But the point is, things can get dirty when fighting Red Hulk, Leader, or any other number of threats. We bet Sam Wilson has a dry cleaner for his Captain America suit, but what about the rest of us? Tide teamed up with Marvel to interrogate this very important MCU question. And you can check out its collaborative videos with Marvel below.
So, if you find yourself wanting to enjoy Captain America: Brave New World in a whole new way, we suggest going the immersive route… Er, only when it comes out on digital, though. Please don’t bring mud to the theater. And if you do plan to recreate the experience, make sure you have some good laundry detergent on hand.
Captain America: Brave New World is in theaters now.