No one expected JELL-O furniture, but it’s certainly a welcome surprise. The jiggly nature of the
nostalgic after-school treat always seemed like it would make a really comfortable seat. Now, childhood
dreams have come true through The Jelly Collection by JELL-O. This new limited edition inflatable
furniture line features the iconic snack’s silhouette.
The new line includes inflatable chairs that come in four different colors: red, yellow, green, and orange. Each color corresponds to a popular JELL-O flavor. The chairs represent lemon, lime, strawberry, and orange, respectively. If that isn’t cool enough, each chair has its own JELL-O cupholder, so you can lounge in JELL-O while slurping up JELL-O.
The Jelly collection draws inspiration from current design trends visible all over the internet. On Pinterest, this rising interest is marked by their prediction of “Be Jelly” as a future trend, featuring squishy and jellyfish-like aesthetics.
The collection finds the balance between modernity and sentimentality for a brand that has been around for over 150 years. The recognizable JELL-O mold silhouette brings in a sense of familiarity, whereas the concept of a JELL-O inflatable chair is novel and bold.
“With The Jelly Collection, we’re not just celebrating our rich history; we’re bringing it to life for today’s families. By blending our heritage with a modern twist, we’re inviting consumers to embrace the playful spirit that has made JELL-O a beloved favorite for generations,” said Tyler Parker, Brand Manager of Desserts at Kraft Heinz in a statement given to Nerdist.
The new furniture collection comes after JELL-O’s rebrand in 2023, its first in a decade. JELL-O continues to release new collaborations to engage its audience, including its Girl Scouts pudding flavors. The Jelly Collection retails for $30 dollars a chair and is available on Amazon.