Pepsi’s ‘Colachup’ Combines Ketchup and Soda for a Culinary Delight

Peanuts and a bag of Cracker Jack are great baseball game snacks. But there’s nothing quite like a hot dog with ketchup and a cold soda while you root for the home team. They are a perfect match like peanut butter and jelly. Pepsi knows you love this combination so much that they are combining these tastes with Colachup, ketchup infused with Pepsi. (Thanks to Food & Wine for bringing this to our attention!)

a promotional ad for pepsi colachup with pepsi ketchup bottle and a hot do with ketchup on it
PepsiCo

This condiment will hit several baseball stadiums across America on July 4. Here’s where you can find that (maybe delicious) Pepsi infused ketchup: 

  • Chase Field, Phoenix, AZ; Section 130/131
  • Yankee Stadium, Bronx, NY; Pepsi Lounge (Pepsi Lounge Ticket Required)
  • Target Field, Minneapolis, MN; Section 113
  • Comerica Park, Detroit, MI; Section 139

Sadly, Pepsi’s Colachup won’t be in stores but perhaps that will change in the future. We want to try it but it is hard to imagine what it will taste like. Surely it is better than breakfast flavored ramen noodles. Thankfully, Pepsi worked with the Culinary Institute of America Consulting and the institute’s director gave us insight into its flavors.

“The concept is both simple and creative,” said David Kamen. “The distinctive flavors and vibrant citrus blend of Pepsi enhances the bright and tangy characteristics of ketchup, offsetting the smokiness of the hot dog,” David Kamen, director of client experience for Culinary Institute of America Consulting, was quoted as saying in the announcement. “It’s a whole new way to enjoy two American classics!” Interesting. 

Get ready to have a great time at the ole ball game with your hot dog smothered in Pepsi Colachup.