In a story that is causing eyebrow raising in a similar manner to when Marvel Studios fist skipped Comic-Con, Variety is now reporting that Sony Interactive Entertainment, who are riding a wave of record profits based on the success of their PlayStation 4 gaming console, will not only be skipping their annual press conference at the E3 expo, they aren’t even showing up for it, at all, in any capacity. This will be the first time in the event’s 24-year history that Sony is choosing not to attend.Sony released a statement on their skipping the expo, saying “As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community. PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.â€
Images: Sony Interactive Entertainment