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An MP3 Player Shreds on Guitar in Joywave’s “DESTRUCTION” (Premiere)

It’s time Guitar Hero engineers rethink their game. Humans aren’t the only ones who can shred.

Indie pop act Joywave dropped its debut album, How Do You Feel Now?, in April of 2015, but the group’s brand of allusive, self-aware rock will have you thinking it has been around for much longer than that. Granted, the Rochester, NY-based band does have two EPs and two mixtapes to its name in addition to the full-length album, but it’s that very LP that saw us fall head over heels. Now, Joywave is setting out to tour America, and with that news comes a brand new music video to remind us why we love that introductory record.

Album cut “Destruction” sees some major obliteration, but not literally. Instead, the song is all about the mind-melting craze that spawns from one heck of a guitar solo.

As per the story featured in the song and music video, after holding auditions for a new member, the band picks an MP3 player from the bunch based off its sick metal riffs and distortion pedals. The world, of course, is taken aback… that is, until they hear him live. From groupies to recording sessions, the MP3 player soon finds its own voice, causing major turmoil within the band. Cue the media going crazy. Our favorite part of the video? How many fake magazine covers they came up with for the occasion. It requires an eye for detail, but there are layers upon layers of jokes on each cover.

The song is clever both in its conception and creation. It should come as no surprise that the music video comes from director Phil Andelman, who is responsible for hit clips by Taylor Swift, Beyonce, Jay Z, John Mayer. Leave a comment below with your favorite of the video’s many gags!

Image Credit: Joywave

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