Pepsi recently went old school with a new line of retro soda shop flavors. Now the cola company is pulling from the well of nostalgia yet again. But this time for a different kind of treat. Pepsi has partnered with Polaroid for a vintage instant film camera.
Retrospekt calls its new Polaroid 600 Pepsi Camera (which we first came across at DesignTAXI) the “coolest, crispest, most refreshing Polaroid camera yet.” This isn’t just a modern camera with a retro look, though. This is made out of old parts and is based on the camera’s original design. From Retrospekt:
“Did this just drop out of your mid-’90s Pepsi Stuff catalog? It may as well have. Built using refurbished internal components—sourced directly from vintage Polaroid instant cameras made in the 1980s and ‘90s – and wrapped in a freshly molded blue exterior designed to the exact same specifications as the original Polaroid 600 camera bodies, the Polaroid 600 Pepsi camera features a brand new design that celebrates the joy of Pepsi’s iconic branding from years past. You gotta have it!”
Even this partnership is a throwback. “Believe it or not, this isn’t Pepsi’s first time in the instant film spotlight,” said Michael Kempen, Restrospekt Creative Director, in a statement. “In the 1980s, Polaroid produced a limited number of cameras that made use of the then-current Pepsi branding. As the years go by, they’re becoming increasingly difficult to find — but demand is still high.” That demand is in part responsible for this new old-school version.
The camera itself costs $160. But you’ll need to buy Polaroid 600 film separately to actually get your instant pictures.
Anyone too young to know know what a Polaroid camera is has no idea what we’re talking about, right? Think of a Polaroid camera like an analog digital camera. Only in exchange for waiting a minute to see your picture you got a physical copy. One you could hold and then put in a photo album, desk drawer, locker, or on a mirror.
At least we don’t have to explain what Pepsi is. The company has been around for more than 100 years. No wonder it keeps getting nostalgic for the 20th century.