Two of the most well-known brands in the world are coming together for a truly Marvelous promotion this year. The Walt Disney Company and Coca-Cola have announced  Coca-Cola x Marvel: The Heroes. This is a new collaboration between the 85-year-old comic book publisher and the 132-year-old soft drink juggernaut (no pun intended). For this limited-time campaign, Marvel’s heroes come to life with a brand-new experience featuring limited-edition Coca-Cola can and bottle designs with 38 different character illustrations. You can check out the fun new commercial, as well as some of the Marvel Coca-Cola cans and bottles, below.

Coca-Cola x Marvel: The Heroes Ad Brings the X-Men and Avengers Together

The first commercial is very inventive, showcasing something Marvel fans have wanted to see on screen for years — X-Men and Avengers interacting together. After decades of formerly Fox-owned characters being forbidden from meeting other Marvel heroes, even on t-shirts, this ad is a true joy. The fact that it takes place in a comic book store is just the cherry on top. It’s nice they remember where these big-screen heroes originated from. Without the comics, there is simply no MCU. Coca-Cola x Marvel: The Heroes offers fans a chance to win prizes from both Disney and Marvel. Among them are an Ultimate Fan Experience, a Disney Cruise, Marvel Studios movie screenings, and more.

The first promo image for the Coca-Cola x Marvel promotion.

Of course, some limited-edition Coca-Cola Marvel fans are on offer. They will surely catch the eye of Marvel and Coke superfans.

The Coca-Cola x Marvel: The Heroes’ Limited Edition Coke Can and Bottles Available for You to Assemble


Coca-Cola cans will feature Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (US Only), Super Skrull, and War Machine. Meanwhile, Coca-Cola Zero Sugar Coke bottles and cans will showcase Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms. Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, and Thor. You can view all the character illustrations here.


Interestingly enough, despite having cans with most of the Marvel headliners, there are no Spider-Man or Fantastic Four heroes on these Coke creations. Their licenses must currently be with another soda company. Hopefully, we get a second wave of limited-edition Coca Cola fun, one where every Avenger gets to assemble on a Coke can.