Jerry Seinfeld is going to direct, produce, and star in a Netflix movie about the creation of Pop-Tarts. A sentence so weird you might need to re-read it a few times to fully process what’s happening. But no matter how many times you ask, “What’s the deal with this movie?” we promise Unfrosted: The Pop-Tart Story is really happening.

Hugh Grant as Tony the Tiger in Jerry Seinfeld Pop-Tarts movie Unfrosted holding cereal

But, as more details about it unfold, it does feel decidedly less and less believable. Most recently, we learned that Hugh Grant is set to play Tony the Tiger in Unfrosted: The Pop-Tart Story. Well, he’ll play “the disgruntled Shakespearean actor who, much to his chagrin, finds himself having to don the Tony The Tiger outfit.”


Speaking to Empire, Seinfeld shares of Grant’s casting. “That was the greatest part of the whole thing, honestly, because I am a crazy fan of his.” Seinfeld reveals that Grant filmed an audition tape for the role, “[Hugh] asked me if it matters that Tony the Tiger has a British accent. I told him, ‘No, who cares?’” Sounds like this will be one exciting ride.

Unfrosted: The Pop-Tart Story‘s Trailer, First Look Clip, and Images

And now, we have our first trailer and first look clip from the movie.

It certainly seems like it will be one hilarious treat that’s all about everyone’s favorite dessert for breakfast. And it will even include… explosions?

We guess we’ll have to wait to learn more about what it’s all about. But at least we know how long we’ll have to wait now. Unfrosted: The Pop-Tart Story will release on May 3.


Unfrosted: The Pop-Tart Story‘s Cast and Synopsis

The Pop-Tarts movie has assembled a worthy line-up of stars to bring its sugary story to life. Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, and James Marsden will bring the story to life. Will they play Pop-Tarts? Will they make Pop-Tarts? Nobody knows, but we are all enchanted and yet terrified at the prospect.

The logline for the movie reads “Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A tale of ambition, betrayal, sugar and menacing milkmen.” Is this a true story? We have our doubts.

The Background to This Movie

Unfrosted is based on one of Seinfeld’s old stand-up jokes about the invention of Pop-Tarts. The routine details how the sweet breakfast treat completely rocked his world as a kid. This particular bit has clearly taken up a lot of his focus over the years.

He explained the creative process and history of his Pop-Tart bit in 2012 for a video at The New York Times. It started with the first time he thought of the idea, which took a couple of years to complete. He said that’s much longer than his jokes typically take to finish.

“I know you think people are going to be interested in this. But they’re not.” Considering he is now making a movie based on this joke, either he never believed that, or he realized people really do care. Don’t expect a serious examination of the food industry though. Unfrosted sounds like it will be just as silly as the stand-up routine that inspired it. Seinfeld described the film to Deadline as a “giant, crazy comedy movie.”

When you think of it like that, this Pop-Tarts movie doesn’t sound that weird. But you might want to re-read this story a couple of times just to make sure.

Originally published on June 16, 2022.