Forget sea power. Forget air power, too. In fact, you can even forget about desert power. This year HBO is going to harness “con power.” The network has announced it’s bringing a massive Dune: Prophecy experience to New York Comic Con. This set of Dune: Prophecy excitements will include panels, screenings, and an activation that will command you to listen to “the Voice.” Are you ready to join the Sisterhood?

Jihae as Reverend Mother Kasha with her black hood and veil on Dune: Prophecy
Warner Bros. Discovery

The upcoming HBO and Max prequel series Dune: Prophecy will take viewers back ten thousand years before the rise of Paul Atreides. The show will follow two Harkonnen sisters during the founding of the Bene Gesserit. Fans eager to see the origin story of the infamous sect will get a sneak peek starting on October 17 when New York Comic Con kicks off.

That’s when the weekend-long interactive fan activation, titled the Dune: Prophecy Experience, will open on the 4th-floor Pavilion of the Javits Center. Done in partnership with Droga5, HBO calls it a “beautifully rendered activation” that “will transport participants to the mysterious world of Wallach IX, where The Voice will command them to undergo a series of trials reflecting the Sisterhood’s rigorous training methods.” Those who do and “successfully complete the challenges” will be rewarded with exclusive NYCC swag. And we all know the only thing more precious than spice is swag.

Fans will want to make sure they don’t miss out on one other exciting opportunity on the 17th. Starting at 3:00 pm, the Dune: Prophecy cast and crew will hit the Empire Stage for a panel. It will feature showrunner and executive producer Alison Schapker as well as executive producer Jordan Goldberg. Stars Emily Watson, Olivia Williams, Travis Fimmel, Sarah-Sofie Boussnina, Josh Heuston, Chloe Lea, and Jessica Barden will also join them onstage. They will surely reveal some tantalizing teases for what’s to come in the series, so if you’re a Dune fan, make sure to make your calendars with this one. The Dune: Prophecy panel will also reveal a new official trailer.

For those who won’t be in the Big Apple that day, fear not. You can head to your local Alamo Drafthouse theater for a Dune: Prophecy screening all your own. Nationwide Alamo Drafthouse theaters will host immersive fan screenings for the upcoming show. These pre-premiere events will include “themed menu items, pre-screening trivia, and other unique elements.”

As Pia Barlow, Executive Vice President, Originals Marketing, HBO and Max, notes, “By offering interactive experiences, panels, and special screenings, we’re bringing the epic story of the Sisterhood to life, allowing fans to connect with the series in a whole new way.” Worth noting that for those looking to connect even further, a Dune: Prophecy companion podcast “that will offer insights from the creators, creatives, and cast” is also coming soon.

All of this, of course, is a prelude to the Dune: Prophecy‘s premiere this November. At that point “con power” will give away to “television power.”

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