Disney+ Increases Subscription Cost, Adds Ad-Tier⁠—Hulu Also Sees Price Hikes

Disney+’s ad tier is here, but it’s not exactly the good news consumers hoped for. Ostensibly, an ad-tier for Disney+ should have lowered subscription costs, but that’s not exactly what it feels like is happening. Disney’s new ad-tier, instead, costs the same as its ad-free tier previously did. And now Disney+’s ad-free tier will cost more. Hulu will also be looking at some price hikes. Let’s take a look at what’s happening.

You can click to the area that interests you: The Price of Disney+’s Ad-Tier // The Price of Disney+’s Ad-Free Tier // Hulu’s Cost Increases // The Price of Bundles

How Much Does a Disney+ Subscription Cost for Ad and Ad-Free Tiers?

The Price of Disney+’s Ad-Tier

Disney+ is officially adding an ad-tier. We first learned of the streamer’s plans to add an ad-tier in May, but the streamer noted it hoped to use ads sparingly. Additionally, Kareem Daniel, Chairman, Disney Media and Entertainment Distribution, noted that “Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers.” But now it’s looking more like just a win for Disney because, ultimately, there is no “cheaper” version of Disney+ coming to consumers.

Instead, the ad-tier on Disney+ will cost $7.99 a month, the current price of Disney+ without ads. Consumers will be paying the same amount, but now ads will also be included in the proposition.

The Price of Disney+’s Ad-Free Tier

Meanwhile, the cost of Disney+’s advertising-free tier, which we all currently experience with our subscriptions, will be a fairly steep rise from the previous cost of the “ad-free tier.” To experience Disney+ with no advertisments, consumers will have to pay $10.99, a three-dollar increase on the previous subscription price.

Although it may not seem like that much, given the number of streaming platforms consumers pay for these days, every increase is felt. Additionally, the addition of the ad-tier ad feels like it fails to expand access but simply keeps access the same with a better experience coming at a higher cost. Not ideal.

These prices will come into effect on December 8.

How Much Does a Hulu Subscription Cost?


Hulu will also see price hikes in its subscription costs. Hulu’s current ad-supported tier will go from a cost of $6.99 a month or $69.99 a year to $7.99 a month or $79.99 a year.

Meanwhile, Hulu’s ad-free tier, which currently costs $12.99 a month, will see a leap to costing $14.99. Hulu’s cost increases will come into play on October 10.

The Cost of Disney+, Hulu, and ESPN Bundles

Bundled plans will also see price increases. Users that purchase Disney+ without ads, plus Hulu and ESPN+ with ads, will see a monthly increase from $13.99 to $14.99.

In addition, Disney is offering a package of Disney+ and Hulu with ads for $9.99/month. Disney+, ESPN+, and Hulu, all without ads, will cost $19.99/month. Bundles with Hulu + Live TV and the other two platforms will also see an increase in cost to $69.99. This previously ad-free bundle will now include ads.

Disney+ Ad Tiers Have Arrived, But Streaming Still Costs More

In summary, Disney+ will have an advertising-based tier starting in December, but there’s no option for you to pay less for the platform than you are now. In the meanwhile, Hulu, ESPN, and bundling will all cost more as price hikes kick in. This is probably not what consumers had in mind when they heard more options were coming to the streaming platform.


Only time will tell how these changes in subscription costs will affect Disney+, Hulu, their audiences, and their platforms. We’ll also have to wait and see what effect this ad tier has on other streamers, like Netflix, exploring ad tiers. Good luck to everyone navigating the streaming world out there.

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