Ahoy, social media inclined humans! Changes are afoot! Which nerds hate! But hear me out! These are GOOD. But first, a long-winded story:
When I first birthed Nerdist in 2008, it was really just a way for me to express all of the things I was passionate about so that I could mentally survive the jobs I was taking in the tumultuous entertainment business that didn’t usually represent who I am. I blogged pretty much every day for over a year, but soon began to realize that my time was being splintered and I needed help. This led me to write out a goal sheet that one day Nerdist would be more than just me, since I have a limited point of view to only the things that I like. I wanted the site to represent a wide berth of interests with a kaleidoscope of voices who ultimately had the same M.O.: to express fandom and pop culture in an authentic yet positive way. I always felt like an outsider growing up, so setting up an inclusive, supportive structure for our kind was of utmost importance to me.
Seven years later, I am blown away by how much we’ve accomplished. Many times, I am the only one who gets credited for the success of Nerdist and while I am indeed the tippy top of the pyramid, it would be unfair not to laud the incredible team of humans who work their butt cheeks off EVERY DAY to bring you fresh content and to whom Nerdist would be NOTHING without. I know I’m biased, but I swear if you ever went to the Nerdist Offices (and this counts for Geek & Sundry and Smart Girls) you wouldn’t see just a bunch of people slogging through their day. You would find a buzzing hive of activity with a warm community of people who give a lot of shits about what they are doing. Working here feels special–for me too! STILL! After all these years!
This is a long way of saying that I’ve decided it’s in the company’s best interest for me to give up the @nerdist handles on Twitter and Instagram. No one’s asked me or insisted that I do this. It’s a decision I came to recently, as the proud dad of this digital offspring. We’re at a point where Nerdist is all grown up. When you look at the two of us, my voice is bigger in some ways than Nerdist (stand-up/hosting/writing) and Nerdist’s voice is bigger than mine (look at all the stuff we’re doing!). I like simplicity and streamlined “branding” (for lack of a less annoying term) and it always bugged me that there was an @nerdist and an @nerdistdotcom. It starts to get confusing, ya know? If I say something, does that represent the company? Not all the time, no. If Nerdist reports on something, did I personally break that story? Usually no. Ultimately, this will be best for everyone, YOU included!!!
I need to stress, this in NO WAY affects my position as CEO chimp of Nerdist. It’s actually a very hard thing to do emotionally since @nerdist has been such a part of my identity the past several years, but I think being a decent leader sometimes requires making not-selfish decisions for the benefit of the group. From today forward, @nerdistdotcom on Twitter, Vine and Instagram will henceforth be @nerdist and I will be @hardwick on all of those places. (Trying to see if @hardwick on periscope will trade the name for something…anyone know him?) We’ll both retain the followers we had before the switch, so no need to re-follow if you give a care. I’ve had @hardwick almost since the beginning of Twitter, I just never used it. And HUGE thanks to Laura Hardwick–a girl I’m sure I’m related to–who gave up the name on Instagram.
So that’s mah story! I’m very excited about this and other fun stuff I’ll be able to announce in the coming months about plump new tentacles that will be sprouting forth from Nerdist soon!
As always, hugs.