Despite the popularity of The Shoes’ upbeat and appropriately named 2012 track “Time to Dance”, the accompanying beautiful and macabre music video has a surprisingly low number of views, even with Jake Gyllenhaal as its leading man. And while half a million views is nothing to sneeze at, the creepy short film deserves to have a lot more eyeballs on it.
Clocking in at almost 10:00, the short illustrates a grisly killing spree through the eyes of a detached-looking Gyllenhaal. And though 10:00 is like two hours in YouTube Time, the video manages to stay captivatingly creepy throughout. We see him take bloody revenge on his hip-looking victims at various parties, then methodically grooming and planning his next attack. Throughout the video, Gyllenhaal keeps a quiet insanity in his eyes that is almost creepier than the murder scenes themselves.
The song itself is an interesting foil to the horror movie like scenes of the short. The French synth-pop duo had been gaining speed remixing already established pop artists, but their album Crack My Bones is their first venture into the spotlight. “Time to Dance” is a rewarding jam with meandering beats reminiscent of LCD Soundsystem.