Back in September, Snap Inc.—which is “a camera company” that also makes that Snapchat app you probably have on your phone—revealed their Snap Spectacles. Now, in classic viral marketing form, the tech company based out of Venice, CA is showing consumers how they’ll be able to buy their quirky camera glasses: via even more quirky “Snapbot” vending machines.
The news of the invasion of the Snapbots comes via Engadget, and it sounds like the rollout for the Minion-esque machines is going to be very slow. As of today, there is only a single Snapbot out on the streets, near the company’s headquarters in Venice, and it has reportedly already run out of the $129.00 Spectacles—although there is also word of the machine being restocked. Either way, if you’re in the area and want to purchase some Spectacles, prepare for either disappointment or a very long line. On the bright side, the machine does vomit out a rainbow-colored receipt:
— Stevo Jacobs (@stevodotorg) November 10, 2016
According to Engadget, the Snapbots will only appear at certain locations for an unspecified period of time, so don’t count on any one of them staying in their place for long. There is, however, a Snapbot tracker that allows you to track down Snapbots; keeping up with the Spectacles Twitter account will probably help too (although it’s still a bit confusing why they’re not simply available online).
The Spectacles themselves are sunglasses with cameras in them that record 10-second *circular* videos that can be uploaded to Snapchat via WiFi or Bluetooth. The glasses are click-to-record, and according to Snap Inc. they come with enough battery power for a full day’s worth of video. Perhaps your first videos will be of you waiting for a full day in line near a Snapbot for your friend to get a pair.
What do you think about Snap Inc.’s method of rolling out their Snap Spectacles? Are their quirky vending machines the perfect way to roll out an equally quirky product, or are you also confused as to why the buying process isn’t easier? Let us know your thoughts in the comments below!
Images: Snap Inc.