What would happen if you hired Rob Zombie to direct a detergent commercial?
“It was an interesting situation to handle. It was just one of those projects that came to me. I wasn’t searching out shooting a commercial. A lot of directors do commercials, but most of the time they don’t talk about it so you don’t realize it. I just thought it was cool so I’d been mentioning it. I was on tour in Australia when it came up. I got a call that this ad agency had pitched this crazy idea to Woolite, and they wanted me to direct it. They essentially wanted a commercial that the first half resembled a horror movie trailer. They needed something along those lines, and they thought I could handle it. It was fun. We shot it over two days in Vancouver. My director of photography who worked on Halloween II came in and worked with me. I like doing things like that for the experience. It was like when I did CSI, I wanted the experience of doing a television show. You just want to have it under your belt. Also, the more direct gigs I can get between films, I always learn something from everything.”
Will this get you to buy more Woolite, or will you run screaming from the detergent aisle?