We can all go twice as high because the Reading Rainbow Kickstarter project just wrapped up, and it was tremendously successful. Their goal was set at $1,000,000, and it was reached within the first 24 hours. People clearly have strong feelings about the series that promotes literacy. LeVar Burton and his team then set stretch goals to expand their efforts to bring Reading Rainbow back on the web and to get the program to every child, everywhere. They hoped to reach five million dollars, and they surpassed it.
The Kickstarter ended with over 105,000 backers and $5,408,916. That’s some serious cash and puts the project in the top five list of most funds raised, but it’s not the grand total. Seth MacFarlane sweetened the deal with an additional donation. On June 26th, MacFarlane promised to match up to $1 million in pledges received through the end of the campaign on July 2nd. Backers responded to that deal and raised the million dollars in one day, so once MacFarlane adds his donation in, Reading Rainbow gets more than $6 million. Guys, there is still hope in the universe.
Rewards for the Reading Rainbow project should start dropping as early as August. Celebrities such as cast members from Star Trek and Battlestar Galactica wil be reading stories live to kids and adults, there’s swag to be shipped, and content to develop to make Reading Rainbow available digitally to as many children as possible – including via mobile phones, AppleTV, and gaming consoles.
Did you back the Reading Rainbow Kickstarter project?