Remember when you were a kid and getting mail was one of the most exciting parts of your month? Maybe you were getting a Hannukah card, or your latest issue of Nintendo Power–whatever it was, it had your name on it and no one was asking you to pay for a tympanometry or other difficult-to-spell, boring adult things.
Keep In Touch, a physical delivery musical subscription program, is bringing that magical feeling of getting a special card from your Bubbe back. Collaborating with some of our favorite artists (Ricky Eat Acid, Cloud Nothings, Mutual Benefit), the folks at KIT will be sending monthly glossy postcards that are pressed just like vinyl so that you can play the actual card on a turntable. Each card will contain new music from one of the contributing artists and will bear the musicians’ designs. It is sort of like if our Car Tunes and Cartoons series but from a hip pen pal with record pressing capabilities.
Considering the meteoric rise of disposability and instant documentation without ample consideration of medium (though platforms like Instagram and Snapchat absolutely have merit), a creative reminder that music is a personal and physical experience is always welcome. Regardless of all the crazy streaming advances we’ll likely see with YouTube, SoundCloud, Spotify, and all the rest in 2015, you can ensure yourself one reliable source of new music that will show up on your doorstep and remind you that artists still really care about their own work and how you find out about it.
Check KIT’s website right now and make sure you snag one of their 450 subscriptions for 2015. If you are in the U.S. a subscription will cost $60, or $90 if you are abroad. The first postcard will arrive in January, so make sure you get yourself a decent turntable for Christmas if you don’t already own one.
As a primer for Ricky Eat Acid’s postcard, check out the mix he did for us earlier this year: